MAM
Boalt Advertising rebrands as THAT Agency
MUMBAI: Boalt Advertising has rebranded itself as THAT Agency. It emphasises on putting the client first in everything that they do.
THAT Agency president Bill Teubner said, “Too many agencies put themselves in front of their clients. We believe it is all about the success of our clients.”
THAT Agency advertising agency’s services include:
– Web Design
– Web Development
– SEO
– Consulting
– Flash
– Banner Ads
– Pay Per Click Management
– Video Integration
– Ecommerce Solutions
– Application Development
– Corporate Identity
– Print
THAT Agency is a full service interactive design agency which focuses on clients’ web designs and development, including search engine optimisation and pay per click management. It also handles custom application development, fosters brand identity and oversees traditional advertising agency purviews such as print, video production and media purchasing, asserts an official release.
Teubners said, “Advertising is only effective if you can measure your results. With today’s online tools you do not need to throw resources at the wall to see what sticks; develop, implement and measure, its that simple.”
THAT Agency advertising agency’s clientele include Norwegian Cruise Line, Sol Meliá Hotels and Resorts, Masonite, Hard Rock Hotels and Casinos, Jimmy Buffet’s Margarita ville Jamaica, Mexicana, Bacardi and Dewar’s, adds the release.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
