MAM
Boalt Advertising rebrands as THAT Agency
MUMBAI: Boalt Advertising has rebranded itself as THAT Agency. It emphasises on putting the client first in everything that they do.
THAT Agency president Bill Teubner said, “Too many agencies put themselves in front of their clients. We believe it is all about the success of our clients.”
THAT Agency advertising agency’s services include:
– Web Design
– Web Development
– SEO
– Consulting
– Flash
– Banner Ads
– Pay Per Click Management
– Video Integration
– Ecommerce Solutions
– Application Development
– Corporate Identity
– Print
THAT Agency is a full service interactive design agency which focuses on clients’ web designs and development, including search engine optimisation and pay per click management. It also handles custom application development, fosters brand identity and oversees traditional advertising agency purviews such as print, video production and media purchasing, asserts an official release.
Teubners said, “Advertising is only effective if you can measure your results. With today’s online tools you do not need to throw resources at the wall to see what sticks; develop, implement and measure, its that simple.”
THAT Agency advertising agency’s clientele include Norwegian Cruise Line, Sol Meliá Hotels and Resorts, Masonite, Hard Rock Hotels and Casinos, Jimmy Buffet’s Margarita ville Jamaica, Mexicana, Bacardi and Dewar’s, adds the release.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
