Ad Campaigns
BMW to unleash ad campaign for new BMW X6 in India
BENGALURU: The all-new BMW X6, the only Sports Activity Coupe (SAC) in the world was launched in India on 23 July. The company has planned a multi-media campaign that includes print, television, outdoor and digital, which will be unleashed in a week. The New Delhi ex-showroom price of the BMW X6 xDrive40d is Rs 1.15 crore.
BMW Group India president Philip von Sahr said, “BMW established the SAC segment with the introduction of BMW X6 and continues its remarkable success story. The BMW X6 was the first of its kind and the second generation once again perfectly combines quintessential BMW X qualities with elegance of a BMW coupe. The all-new BMW X6 with the M Sport package sees BMW once again setting the benchmark for extravagant, emotive design, luxurious interiors and extensive customisation options. The sporty exterior of a coupe and equally impressive dynamism and agility makes the all-new BMW X6 the most attractive and distinctive car both on the road and off the beaten track.”
“Luxury has always been written with an X. To the very last detail, the all-new BMW X6 offers a unique synthesis of luxury, sporting dynamics and powerful style creating an excitingly different driving experience for our customers. The superior handling characteristics and thrilling driving dynamics bends the laws of physics, instantly propelling this exceptional vehicle to its rightful position as the king of the road,” added Sahr.
BMW Group India marketing director Frank Schloeder told Indiantelevision.com, that the company was working with Ogilvy & Mather (O&M) for the creatives including a TVC and was also in the process of chalking out plans with Vizeum for media buying.
With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with its automotive concerns, the BMW Group’s activities in India comprise the marketing of motorcycles, as well as financial services for its premium clientele.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
