MAM
BMW selects GSD&M as its new ad agency in US
MUMBAI: BMW North America selected GSD&M, Austin, as its new US advertising agency from a group of four finalists.
The search for a new national ad agency began in July 2005 and it was spearheaded by Select Resources International.
GSD&M will work with BMW to create national broadcast spots and print ads, which will communicate the vibrancy of the brand. Publicis (New York, NY/Dallas, Texas) and Grey will continue as BMW’s regional ad agencies.
“We feel confident that GSD&M will offer us a fresh, exciting perspective and an inventive new edge for the BMW brand. BMW has carved out a unique niche in the industry by placing a premium on constant innovation and creativity. We believe GSD&M is the right agency to help us memorably convey the outstanding qualities of our brand to the public,” said BMW,North America vice president marketing, Jack Pitney.
“BMW is a best in class brand. Full of life. Built with innovations. Uncompromising in quality and character. GSD&M is honoured and so very proud to represent this brand of great purpose,” said GSD&M president, Roy Spence.
GSD&M, an agency based in Austin, Texas has been instrumental in building the brands of some of US’ successful companies including Wal Mart, MasterCard and Dreamworks. Most recently they created a nationally lauded campaign for the American Red Cross to help raise money for hurricane relief.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
