MAM
BMB India picks Raj Nair as CCO
MUMBAI: BMB India, a 50:50 joint venture between Trevor Beattie‘s BMB and advertising major Madison World, has appointed Raj Nair as chief creative officer.
Nair‘s last stint was with Contract advertising as regional creative director. He had joined contract advertising in 1997 as executive director and senior VP, where he grew to become the regional creative director.
BMB India CEO Prabha Prabhu said, “When we started BMB India, our objective was to imbibe the BMB culture. Hence we got Pat Burns from our London office as the CD. Now that we have passed that stage, we thought it was time to get a creative head from India. A person who has rich experience, done some edgy work, won lots of awards and has a respectable name in the industry. And Raj Nair fitted the bill. I am delighted to have Raj Nair as our Chief Creative Officer to help me take BMB to the next level.”
BMB London chairman Trevor Beattie added, ” Raj has been there and done it. He‘s a class act. He also gets what BMB is about, he instinctively knows what makes us tick. Raj has a portfolio and track record of stylish, uplifting work, we‘re very proud to have him carrying the creative torch for BMB India.”
Nair added, “The time has come to help fashion the future of BMB in India. BMB have been creating some stand – out work in London. It‘s up to the team and I to do the same here. I want to help create and recommend communication solutions for clients that make the brand famous, ideally, regardless of the medium used. (We will be traditional/non-traditional/whatever-it-takes.) I want clients to feel and believe a sense of true partnership. And, very importantly, I want to help create and nurture an uplifting, rewarding, fun atmosphere at work that inspires and liberates people to create great work.”
Nair has been in advertising for 20 years. Prior to joining Contract advertising, he had also worked with JWT and Enterprise.
BMB India is the advertising unit of Madison World with 22 units across 9 specialised functions of Advertising, Media, PR, Out-of-Home, Rural, Retail, Entertainment, Mobile, Events and Sports.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
