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Bluebox and Vistara Celebrate one year of “Vistara World”
Dunfermline, UK: Bluebox Aviation Systems and Vistara, the Indian joint-venture between Tata Sons and Singapore Airlines, are marking the 1st anniversary of the launch of Vistara World by going app-free. Vistara World is the airline’s free wireless streaming in-flight entertainment (IFE) service which streams content from the Bluebox Wow portable wireless IFE platform to passenger devices.
Since launching last year, Vistara World has been progressively rolled out to Vistara’s entire fleet of 31 aircraft, including Airbus A320 and the recently inducted Boeing 737-800NG aircraft.
As well as enabling passengers to stream IFE via the Vistara World app, Bluebox and Vistara will now provide passengers with an app-free solution. From 1 September 2019, passengers are able to watch Vistara’s DRM-protected content from their personal device browser*, without downloading the app. Previously only DRM-less content could be viewed without the app.
Vistara’s evolving content library includes a flight moving map, movies, TV shows and music in varying genres. In addition, one of the most popular elements of Vistara World is the membership enrolment page for “Club Vistara”, the airline’s loyalty programme – not surprising for an airline enjoying enormous popularity among its passengers.
“At Vistara we continue to invest in enhancing our service offerings to stay ahead of the curve. In the last year we have flown over 5 million customers who have consumed a variety of engaging content on ‘Vistara World’ and enjoyed the Vistara experience even more. The Bluebox platform’s convenience, robust capabilities and flexibility will now take this experience a notch higher,” said Mr. Sanjiv Kapoor, Chief Commercial Officer, Vistara.
“As well as providing secure, revenue-generating, feature-rich, and cost-effective wireless IFE platforms, we aim to make these as friction-less as possible for both our airline customers and their passengers,” said David Brown, Business Development Director, Bluebox. “With device software now available to enable us to provide app-free DRM content, we are able to make it easier for passengers to access the platform. That, in turn, means more of the benefits to Vistara of deploying the system can be realised – both in terms of positive passenger experience and the ancillary revenue generated by the system.”
Bluebox Wow provides wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games and other digital content. With a remarkably low cost of ownership, Bluebox Wow is a discrete, portable, lunchbox-sized unit stowed securely in overhead bins.
* Technical requirements app-free DRM content viewing:
- Smartphones: iOS 11.2+ with Safari and Android v5+ with Chrome v75+
- Laptops: Chrome V69+ and Safari V11
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
