MAM
Blue Dart ropes in Network Advertising as its creative & media partner
MUMBAI: Blue Dart has roped in Network Advertising as its creative and media partner to showcase the firm’s capability and edge across express logistics.
The agency has launched a series of adverts highlighting how the logistics provider has ensured non-stop service even in the midst of the Covid2019 pandemic.
Blue Dart said it has been working tirelessly to guarantee the continuity of the critical supply chain, making a huge difference in the market, and it was time to reach out to the end consumers and share with them the brand’s value proposition.
Blue Dart CMO & head – business development Ketan Kulkarni said: “We have transported tons of essential shipments since the nation-wide lockdown by working round the clock to assure an uninterrupted supply across domestic and international markets. Our latest ad campaign plays on these strengths and highlights our commitment & resilience.”
Network Advertising chief creative officer Shayondeep Pal said that through impactful campaigns and their expertise, the agency wants to make Blue Dart into a verb, to drive the point that the brand is synonymous with express courier service.
He went on to explain the concept behind the TVCs: “Often, our world comes to a standstill when critical shipments don’t reach us on time. It could be life-saving drugs or a much-awaited visa or a television. The idea, therefore, was to use freeze-frame as a visual metaphor to highlight the stoppage of action at the receiver’s end. As soon as the shipment arrives, the world unfreezes and goes back to normal, thus underlining the idea – ‘We move so your world can move.”
The films were shot under strict Covid protocol in Mumbai. The campaign will take a multimedia approach and will be promoted across various platforms including traditional and digital mediums. The TVCs have been rolled out across multiple business and news channels and are being digitally activated on Facebook, Instagram, YouTube & Hotstar as well as new age media such as Inshorts to ensure extensive reach.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
