Ad Campaigns
Blissclub introduces best-in-class 100-day buy & try policy
Mumbai: Blissclub, a homegrown activewear brand for women, is thrilled to announce the launch of its groundbreaking brand campaign, introducing the 100-day buy and try policy. This initiative aims to redefine the customer experience by offering a risk-free opportunity to try its activewear products for an extended period of time.
Research indicates that women find even the most expensive activewear starts to fade, lose shape and wear out after vigorous activity and multiple washes. To counter this problem, Blissclub has spent years engineering super technical activewear products that are insanely durable and look, feel & fit the same year after year. The newly introduced 100-day buy-and-try policy allows customers to purchase best-selling Blissclub products and try them for a full 100 days, without the pressure of commitment.
Blissclub’s 100-day buy and try policy is simple and hassle-free. If, within 100 days of purchase, a customer is not fully satisfied with their product, they can return it for a full refund. “We believe in the power of our products, and this policy demonstrates our commitment to customer satisfaction and confidence in our brand,” said Blissclub founder & CEO Minu Margeret.
The campaign that went live on 22 June consists of a film showcasing the journey of a woman who’s constantly tempted to shop via sales but is unable to because her Blissclub leggings look as good as new despite her best efforts to ruin them. On social media, the brand took to showing all the damages the policy does not cover, via hilarious films that show Blissclub products being microwaved, shredded, and more.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
