MAM
Blinkit rolls out bold OOH campaign brained by The Local Talk
MUMBAI: Blinkit is making heads turn in Belgaum with its latest out-of-home (OOH) advertising campaign, executed by The Local Talk. With high-visibility placements in prime locations, Blinkit is reinforcing its dominance in Karnataka’s booming delivery market while ensuring every passerby takes notice.
As The Local Talk continues to expand as a 360-degree advertising powerhouse, it is becoming the go-to agency for brands looking to maximise their outreach. Whether it’s Cinema, Radio, OOH, DOOH, or Transit advertising, the agency is crafting high-impact campaigns that leave a lasting impression.
The Local Talk director Anil Soni expressed his excitement, “We are proud to bring Blinkit’s vibrant OOH campaign to Belgaum. At The Local Talk, our focus is on providing innovative and high-impact media solutions tailored to our clients’ needs. As we continue to expand our presence across multiple media verticals, we remain committed to delivering top-tier advertising experiences for brands across India.”
With a string of successful campaigns across multiple cities, The Local Talk is fast cementing its reputation as a formidable force in India’s advertising industry. As brands battle for visibility in an ever-crowded marketplace, The Local Talk is proving to be the partner that delivers results, one impactful campaign at a time.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
