Brands
Blinkit launches 10 minute ambulance service in Gurugram
MUMBAI: Blinkit is taking this quick commerce thing a bit too far. It has promised to get an ambulance anywhere in Gurugram in 10 minutes. 10 Minutes? An ambulance anywhere in Gurugram in 10 minutes? Are you kidding, when to travel a km in Gurugram can take thrice that much time.
But Blinkit founder Albinder Dindsa has taken the risk to make the commitment to provide succour and reach an ambulance to anyone injured or seriously unwell in Gurugram in 10 minutes. Five ambulances fitted with gizmos were commissioned in Gurugram on 2 January 2025 to be able to offer this service.
Dhindsa says that the ambulances are equipped with essential life-saving equipment, including oxygen cylinders, AED (automated external defibrillator), stretcher, monitor, suction machine, and essential emergency medicines and injections. Additionally, a para medic, an assistant and a trained driver will be on hand to push on the pedal and get there on time.
In the next phase, as the ambulances and the services are extended into newer areas, customers will be in a position to book an ambulance through the basic life support option in the Blinkit app.
“Profit is not a goal here. We will operate this service at an affordable cost for customers and invest in really solving this critical problem for the long term,” he reveals. “We are carefully scaling this service up, as it is both important and new to us. Our aim is to expand to all major cities over the next two years. Let’s do our bit and make way for an ambulance always. You never know when you may save a life.”
Hopefully, the road rage drivers and kids of the nouveau riche who drive around like crazy in Gurugram are listening to his plea.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
