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Blenders Pride fashion tour races ahead in Jaipur
JAIPUR: The Blenders Pride Fashion Tour took Jaipur for a spin on Saturday, turning the Pink City’s runway into a fast-moving playground of fashion and horsepower. Leaning into the rising motorcore trend, the showcase blended speed, style and spectacle in a way that felt more racetrack than ramp.
In partnership with the Fashion Design Council of India, the Tour reimagined its Jaipur edition as a high-speed circuit. Designers Namrata Joshipura and Abhishek Paatni brought motor-inspired silhouettes, chrome finishes and performance-driven detailing to the stage, crafting looks that pushed fashion firmly into the fast lane.
Harnaaz Sandhu owned the finale, gliding down the runway with the confidence of a star in full throttle. Rapper Raftaar closed the evening with an electrifying act that matched the show’s pulse. The showcase unfolded in three themed laps: The Start Line, The Pit Lane and The Glam Night. Each segment revved up the visual drama before a stunt-powered supercar moment sealed the night with a roar.
Pernod Ricard India CMO Debasree Dasgupta said, the Tour’s Jaipur edition set a new pace by merging the thrill of motorsport with high fashion to celebrate boldness and innovation.
Designer Abhishek Paatni noted that the collaboration allowed fashion to shift into new gears while Namrata Joshipura said the platform inspired her to fuse motorsport precision with couture. Showstopper Harnaaz Sandhu called the experience pure adrenaline while Raftaar praised the Tour for putting fashion on an entirely new track. FDCI chairman Sunil Sethi said the partnership showcased creativity and culture while steering Indian fashion towards its next chapter.
With Jaipur wrapped, the tour now heads to Kolkata where designer Anamika Khanna will bring contemporary craftsmanship to the spotlight on 20 December with Ishaan Khatter as the showstopper.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
