Brands
BlackZone Mobiles unveils BZ Fold
Mumbai: BlackZone Mobiles, a pioneering force in the mobile industry, proudly unveils its latest innovation – the BZ Fold. Crafted to redefine the mobile experience, the feature phone, BZ Fold seamlessly merges cutting-edge features with unparalleled convenience, offering users a sophisticated and functional communication solution.
At the core of the BZ Fold lies its innovative design, showcasing a spacious 2.4-inch screen within a sleek flip phone format. This compact yet robust device effortlessly slips into your pocket, making it the ideal companion for individuals with on-the-go lifestyles. Equipped with a Type-C charger, users can enjoy swift and efficient charging, ensuring uninterrupted connectivity when it matters most.
The BZ Fold boasts an impressive array of features. These include audio call recording capabilities, allowing users to effortlessly capture every crucial conversation. With expandable memory of up to 32 GB, users have ample space to store photos, videos, and files. Moreover, the built-in 2000 mAh battery ensures extended usage without the need for frequent recharging, while the FM radio feature and MP3 and MP4 player provide entertainment on the move.
Additionally, the BZ Fold features a built-in torch for illuminating surroundings in low-light conditions. Its high-quality camera, with 2 MP rear camera guarantees stunning photo and video capture capabilities.
“We are thrilled to introduce the BZ Fold to the market, offering consumers a unique blend of style, functionality, and affordability. BZ Fold is targeted towards consumers who seek the latest mobile features but desire an affordable and dependable product,” stated BlackZone Mobiles managing director Kannav Thukral. “With its innovative design and impressive features, the BZ Fold reflects our commitment to delivering exceptional mobile experiences that enhance everyday life. This product embodies our dedication and years of experience in the Indian market, with one year spent in planning, development, and testing.”
Brands
Voltas Beko turns factory into immersive ‘Factory of Happiness’
Brand invites creators inside to build deeper, experience-led engagement
MUMBAI: Voltas Beko is stepping beyond traditional marketing playbooks, turning its manufacturing unit into an immersive brand experience with its ‘Factory of Happiness’ initiative.
At a time when attention spans are shrinking, the brand is betting on participation over promotion. Instead of a typical campaign, it invited a curated set of creators, including Kamya Jani, along with tech influencers, Gen Z voices and trade partners, to its Sanand facility in Ahmedabad for a behind-the-scenes look at how its products come to life.
The factory was reimagined as an interactive space, offering visitors a closer view of the people, processes and decisions shaping the brand. The focus was less on product display and more on how design and engineering contribute to everyday comfort and convenience.
Originally rooted as an internal philosophy, ‘Factory of Happiness’ has now evolved into a broader platform that reflects the brand’s emphasis on care, consistency and long-term thinking. The initiative was conceptualised and executed with Barcode Entertainment, which brought its creator-first storytelling approach to the on-ground experience.
“At a time when the world is increasingly dealing with loneliness, anxiety, and emotional fatigue, the idea of happiness has never been more relevant,” said Barcode Entertainment director, growth Ajay Kulkarni. “What stood out for us with Voltas Beko was that this wasn’t a manufactured campaign, but an authentic internal belief. ‘Factory of Happiness’ gave us the opportunity to shape that philosophy into something people could truly experience.”
Adding to this, Barcode Entertainment group head, influencer marketing Sonia Nahar said, “Influencer marketing today is shifting from storytelling to story living. For us, this was about making people feel the brand, not just see it. When creators are part of the experience, their storytelling becomes more honest and relatable.”
Looking ahead, Voltas Beko plans to extend the idea beyond the factory floor. The company will roll out ‘Happiness Corners’ at select retail outlets and introduce ‘Happiness Ambassadors’ across its service network to enhance customer interactions. The campaign also includes in-store kiosks, interactive demos and a sustainability initiative called Plant Parents, where saplings are planted in the names of employees’ children.
By opening its doors and inviting consumers in, Voltas Beko is showing that in a crowded market, experience may well be the new advertisement.
