Brands
Birlanu seals the deal with leakproof promise in playful new campaign
MUMBAI: When it comes to plumbing promises, Birlanu isn’t letting a single drop or secret slip. The CKA Birla Group company has rolled out a cheeky new brand campaign built around the pledge of “Infinite peace of mind with Birlanu Leakproof Pipes”, tackling one of homeowners’ biggest frustrations: leakage.
The star of the show is Birlanu’s Trufit Technology, an engineering precision process that ensures perfect alignment between pipes and fittings, delivering truly leakproof joints. The company’s pipes span more than 20 product categories, from CPVC, uPVC and SWR to silent, underground drainage, HDPE, MDPE, gas lines, water tanks and more.
The film, conceptualised by DDB Mudra with media handled by Madison, takes a refreshingly light approach: two mischievous kids share secrets through a pipe, with not a whisper or a drop escaping. The metaphor is clear: what happens inside a Birlanu pipe, stays inside a Birlanu pipe.
Birlanu chief marketing officer Peeyush Bachlaus said the campaign reflects “the trust our customers place in the Birla name every day” and presents the leakproof solution “in a loving manner”. Birlanu chief business officer for Pipes, Arun Kumar Magoo, added that Birlanu is also the first in the industry to adopt Organic Based Stabilizers (OBS) for uPVC pipes and fittings, offering a 100 per cent heavy metal-free formulation, a move that reinforces its nature-positive, safety-first credentials.
Backed by advanced mould design, precision extrusion, and a future-focused product portfolio, BirlaNu aims to blend engineering excellence with sustainable practice. The integrated campaign is hitting TV, OTT, digital, OOH and BTL channels, targeting both urban and rural markets for maximum reach.
With its pipes promising to hold water literally and figuratively Birlanu is making sure leakage is nothing more than a childhood game.
Brands
Infosys invests Rs 290 crore to expand Mohali development centre
New 350,000 sq ft facility to house 3,000 employees and boost AI work.
MUMBAI: In India’s tech corridors, even the skyline is beginning to look a little more digital. Infosys has begun expanding its development centre in Mohali with an investment of around Rs 290 crore, strengthening its presence in North India as demand grows for artificial intelligence and cloud driven enterprise solutions. The expansion project was marked by a groundbreaking ceremony attended by senior company leaders and officials from the Punjab government, according to a report by The Times of India.
The new development will include a dedicated software development block along with additional infrastructure to support the company’s growing operations.
Once completed, the facility will add approximately 350,000 square feet of built up space and is expected to accommodate around 3,000 employees. The expanded campus will support the development and deployment of large scale technology solutions across areas such as artificial intelligence, cloud computing, application development and broader digital transformation programmes.
Infosys currently employs close to 1,000 professionals at its Mohali centre, where teams deliver digital services to global clients across industries including banking and financial services, retail and healthcare.
The expansion is also expected to strengthen the region’s technology ecosystem by generating new employment opportunities and increasing the availability of skilled talent in the area.
With the additional infrastructure, Infosys plans to expand its work on AI led enterprise solutions, while improving operational agility and enabling more flexible hybrid working arrangements for its workforce.
As companies around the world accelerate their digital transformation journeys, the expanded Mohali campus is expected to play a growing role in supporting enterprise clients adopting AI driven innovation and next generation technology platforms.
