Brands
Birla Opus unveils “One Aero” spray paint range
MUMBAI: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has launched its newest innovation, One Aero, a high-performance aerosol paint range designed to make painting faster, smoother, and easier for both professionals and DIY enthusiasts.
The new range promises a 15-minute fast-dry formula, delivering a premium finish, excellent coverage, and a smooth spray pattern that ensures even application every time. Each can is tested at 8 bar pressure to guarantee leak-free performance, underscoring Birla Opus Paints’ commitment to safety, quality, and its colourful vision of “Duniya ko rang do.”
Available in 11 versatile shades, including white, black, phirozi, golden yellow, bus green, deep orange, po red, signal red, golden brown, gold, and silver, the 400 ml cans come with a one-year warranty, a first in the Indian aerosol paint market.
“At Birla Opus Paints, our goal is to deliver solutions that evolve with our customers’ needs,” said Birla Opus Paints CEO Rakshit Hargave. “With One Aero, we’re giving users the ability to achieve professional-grade results effortlessly.”
In a move to improve retail accessibility, the brand has also introduced a new six-can packaging format, replacing the standard 12-pack to enhance convenience for retailers and consumers alike.
One Aero is now available across Birla Opus Paints’ expanding network of franchise stores and paint studios, complete with shade cards and brochures to help customers find their perfect hue.
With its sleek performance, reliability, and design-first approach, Birla Opus Paints’ One Aero range is set to give India’s paint aisles a vibrant new lift, one spray at a time.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
