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Birla Opus Paints colours Diwali with love
MUMBAI: Looks like this Diwali isn’t getting cancelled, only coloured brighter! Birla Opus Paints has unwrapped the festive season with a touching new digital film that turns the spotlight from fireworks to family.
Titled Kya iss baar Diwali cancel?, the film beautifully brings alive Birla Opus Paints’ philosophy, Duniya ko rang do, reminding viewers that the true sparkle of Diwali lies not in lights or rituals, but in the warmth of togetherness.
The story follows a retired couple excitedly prepping their home for their son’s visit. When plans suddenly change and he cancels, disappointment threatens to dim their joy. But the father chooses to celebrate anyway, painting their home in his son’s favourite colour. As the couple light up their freshly painted house, they rediscover that love itself can illuminate any festival.
Birla Opus Paints head of marketing Inderpreet Singh said, “What makes festivals memorable are the emotions behind the preparations, the anticipation, and the joy of being together. Our film celebrates this essence of togetherness and the role of colours in bringing people closer.”
Echoing the sentiment, Leo South Asia chief creative officer Sachin Kamble added, “Diwali isn’t about grandeur; it’s about the relationships that colour our lives. In the Birla Opus world, colour doesn’t just beautify walls, it builds bonds.”
Launched under Aditya Birla Group’s Grasim Industries, Birla Opus Paints continues to paint the town with emotion, crafting stories that prove when it comes to celebrating love and family, no festival is ever truly cancelled.
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Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
