MAM
Bira 91 raises new capital to fuel growth
MUMBAI: Bira 91 has just concluded an equity investment in the company led by its existing investors – Sequoia India and Sofina.
The $30m equity will be utilised by the company to grow its business in India. Last year, the company commissioned two new breweries, one each in Andhra Pradesh and Karnataka and quadrupled its production capacity. With the launch of Boom in several markets, the company doubled its national market share in FY 2020 to a little less than three per cent of the overall beer market. The company also expanded its presence to more than 400 cities in FY 20, up from 50 in FY 19.
Speaking on the occasion CEO Ankur Jain said, “We continue to grow our business in both existing and new markets. Our market shares in several markets are now higher than 5 per cent of overall beer, and more than 20 per cent share of premium beer. Along with Boom, our other new launches of Bira 91 IPA with Pomelo and the Malabar Stout have been well received. 2020 is a key inflexion point for the company where we expect to reach double-digit market shares in a number of states throughout the year.”
Led by existing investors Sequoia India and Sofina, the new round also saw participation from Sixth Sense – a leading consumer fund, Neoplux – a Korean private equity fund and several high reputation family offices. The new capital will be utilized to expand India business, expand its India footprint and consolidate its leadership position in the premium beer market in India.
MAM
Titan Raga campaign urges women to make time for themselves
New film reframes ‘being busy’ as choosing joy without guilt or permission.
MUMBAI: For many women, the busiest thing on the to do list is often… everyone else. Titan Raga’s latest campaign turns that idea on its head, urging women to reclaim moments for themselves without the quiet guilt that often shadows leisure. Instead of glorifying rest, the brand’s new film celebrates the conscious choice to claim joy, without waiting for permission or feeling the need to “earn” it first.
At the heart of the campaign lies a familiar yet rarely spoken truth. Many women instinctively feel that personal time must come only after every responsibility has been ticked off. Leisure becomes something to justify, and joy is postponed until the to do list runs out. Titan Raga’s message is simple: perhaps it never needed permission in the first place.
The film brings this idea alive through everyday scenes rather than dramatic gestures. A working professional, a mother and a film director move through their daily routines, each quietly negotiating that familiar internal voice that questions whether they deserve a moment to themselves. Instead of waiting for the right moment, they simply choose it.
These moments are small and deeply relatable. A pause in the middle of a hectic day, a quiet personal indulgence, or a few minutes reclaimed from the chaos of everyday life. Individually they appear ordinary, but together they carry a quietly rebellious energy.
The narrative is stitched together by a playful track that flips a common refrain on its head: “Haan hoon main busy… making some time for me.” What once sounded like an apologetic explanation becomes a confident declaration.
Titan Company Ltd. chief marketing officer Ranjani Krishnaswamy said the campaign was shaped by a recurring emotional insight.
“What we kept hearing underneath everything was guilt. Not because anyone was asking women to be constantly available, but because they were asking it of themselves. It is not a rule someone handed them, it is something they carry quietly and instinctively. With this campaign we wanted to speak to that moment when a woman realises she has always had the agency to choose differently,” she said.
Ogilvy Bangalore executive creative director Aarti Nichlani added that the team aimed to spotlight everyday decisions that rarely receive attention.
“The idea was to capture moments women seldom see celebrated, those brief pauses where they choose themselves in the middle of everything else. We wanted the film to feel light, relatable and real because sometimes the smallest choices can feel the most liberating,” she said.
The campaign concludes with a simple thought that neatly sums up its spirit: let’s get busy making time for ourselves.
