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BioQuest wins Platinum & Gold at Hermes Creative Awards 2016
MUMBAI: BioQuest Solutions has won a platinum and a gold at the global Hermes Creative Awards 2016.
The Hermes Creative Awards recognise marketing excellence for concept, writing and design work in both traditional and emerging media.
BioQuest’s entry,chosen from 6,000 applications across 23 countries, for work with the world’s largest Fast Moving Health Goods (FMHG) Company got it the Platinum and Gold in the Medical and the Motion Graphics Information categories. BioQuest’s work was.
BioQuest leverages on expertise across the healthcare value chain to provide cutting edge solutions and services to its clients. Its core strengths lie in Medical Marketing, Medical Education, Post-Commercialization Solutions and Technology Enabled Platforms.
Over the last 10 years BioQuest has been growing steadily and services clients across Asia, Europe and America. The company partners with Multinationals and their subsidiaries across over 50 nations by providing state-of-the-art educational services to doctors, in collaboration with some of the world’s best universities.
In the coming years BioQuest is looking to consolidate operations across its international locations and continue providing innovative offerings to its clients. The company also aims to forge sustainable partnerships with the world’s best healthcare institutes to impart updated medical learning to doctors and allied personnel, while growing its basket of knowledge services.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
