MAM
Bindu Sethi returns to JWT as chief strategy officer
MUMBAI: JWT has appointed Bindu Sethi as chief strategy officer India.
The appointment is close on the heels of appointment of Bobby Pawar as its chief creative officer and managing partner for India. The creative agency said that with Sethi‘s appointment will further strengthen the senior leadership of the agency and complete its senior management.
Earlier this year, Sanjeev Bhargava had joined the agency as managing partner in Delhi and Max Hegerman as head of digital.
“The Indian market is becoming increasingly complex. Choice has a whole new meaning for the consumer; the strategic challenge is high,” said Bindu. “A smart perspective and smarter ideas can unravel the complexity. It is the creative solution that then finally dissolves complexity and resolves the choice preferences of consumers. Joining JWT puts me in a position to take on these marketing challenges.”
JWT India CEO Colvyn Harris added, “We are moving decisively to build our bench strength, and bringing Bindu into this role is an important part of that strategy. We are pleased to have Bindu back in the fold. We know from experience that she‘s a valuable asset, and she‘s gone on to grow her skills at the national and Asia Pacific level. Now she brings all that experience back to us, and our clients. Bindu‘s mandate will be to develop and integrate our strategic planning capabilities and help deliver on our vision to be a creative powerhouse as we create the best value proposition for our clients.”
It‘s a home coming for Sethi as she had worked with JWT in 1988 (then known as Hindustan Thompson Associates or HTA). She comes with experience from both the advertising industry and the corporate sector. She was most recently the Asia Pacific strategy officer for Grey Worldwide, including Grey India‘s national planning director, where she worked with a wide range of clients including GSK, Honda, Reliance Communication, Britannia and Ferrero.
“Bindu is extremely talented and I am delighted to have her back on board,” said JWT Asia Pacific president Michael Maedel. “She brings depth, experience and insight to this critical leadership role. Given India is an increasingly important market for many of our global clients, this appointment is both vital and timely.”
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
