MAM
Binay Tiwari forays into entrepreneurship
MUMBAI: Vserv.mobi director – global marketing & product Binay Tiwari has decided to wear the hat of an entrepreneur and has thus resigned from his current role.
Tiwari through a statement said, “Over the past three years I’ve had an amazing time working with Vserv and its partners across the world, to push forward the mobile internet ecosystem. Today, I stand at a juncture, where I’m keen to take a new path towards ‘starting up’ something new of my own. We are living in exciting times, where technology is changing the world at an unprecedented pace, and I hope to leverage the massive opportunities that this presents.”
Tiwari had joined Vserv in August 2011 as its general manager. He was later promoted as the global marketing head in March 2012 and as the director of global marketing and product in April last year. Tiwari had previously worked in companies like InMobi, Vodafone, Tata Communications, GE Capital International Services and Mukunda Gems.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
