MAM
#BillboardSpeaks’ objective was to tell people that we missed them: Posterscope’s Haresh Nayak
MUMBAI: “Hey there, Good to see you, it was lonely out there, now that you are back we can talk.”
Did you see this digital billboard while you were on your way to work? If yes, then it was meant to grab your attention. Posterscope never ceases to amaze people with its innovation. Recently, when the government eased the movement of people and business operations in Unlock 1.0, the agency launched an OOH campaign called #BillboardSpeaks. A national campaign rolled out in the green zones of the country was to motivate and welcome people to normalcy.
“The objective of this campaign was to reach out to the people and tell them that we miss them. And being an industry leader, it is our moral responsibility to support the industry by welcoming back the people in the out of home space, obviously with a lot of caution and care and compliance which all the government bodies are putting into play,” shares Posterscope Asia Pacific president Haresh Nayak.
“I think this was a great opportunity for us to also highlight the importance and relevance of out-of-home in everyone’s life. And it is one medium which is free for the eyes, you don’t pay any cable connection charges or internet fees. And also, you can’t ignore an OOH advertisement. The team’s strategy was to bring out the essence and the core of the medium,” Nayak further reveals.
This OOH campaign, which is mainly only on hoardings, has been displayed in sites like Mumbai, Delhi, Chennai, Kolkata and Ahmadabad.
There is no denying that all the businesses across the globe have been badly impacted due to Covid2019. So, what is Posterscope’s strategy to revive the business?
Nayak says that there is a huge dent in everyone’s business and everyone, from clients to media partners has been impacted. “I was lucky I have a great team, and everyone understood their role. Everyone worked on getting our back-end right. Our HR team worked on all the training programs on the back end, content and then the business development team worked on segmenting clients. What are the new options when the lockdown opens up? What are the new innovative solutions we can do because innovating was critical? So, we had to work on innovative solutions for post-Covid2019 signages. We looked at cleaning our databases and sharpening our content. We did a lot of training during the lockdown to sharpen our skills and to uplift our skills,” he shares.
He believes that these strategies have been efficient in helping them out of the situation where few factors are under control. It even ensured that there were no salary cuts or layoffs in the company, he says.
Nayak also reveals that for Posterscope, the overall aim is to cover as much lost ground as possible. “We have lost so many months due to the crises; we want to reach at least where we were last year. We are hopeful,” he concludes.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
