MAM
Bikano launches new range of evening snacks targeting northern HSM
Mumbai: Packaged snacks brand Bikano has launched a new range of maida-based tea-time snacks targeting the northern Hindi-speaking market. With this move the company seeks to boost revenues, and further organise the segment while cementing its position as a key player.
Delhi, Punjab, Rajasthan, UP, Haryana, J&K, Himachal Pradesh, MP and Chhattisgarh are the main target markets for the initial phase of the launch. Each of the seven products including Bhakar Badi, Tikoni Mathi, Gol Mathi, Matar Para, Methi Mathi, Mini Samosa and Chai Puri will be available in packs of 200g and 400g so as to appeal to both value and premium consumers.
The range focuses on hygiene and taste.
“With these items, we not only wish to help patrons relive the tradition involving regular savouries that accompany their chai-drinking, but also expand the range of snack options that they often combine with their beverages,” said Bikano director Manish Aggarwal. “Apart from satisfying mid-meal cravings and filling the void in snacking routines, these snacks can also serve as a substitute for regular meals when one is travelling, or is stationed in a remote place. Suitably filled in 200 gm convenience packs, they are easy to carry and consume anywhere, anytime.”
Sharing the business objective behind the launch of the new range, Bikano’s head of marketing, Dawinder Pal added, “Even during the tough pandemic time Bikano has continued to carry out market due diligence, maintain the spotlight on distribution and undertake brand- building through focused product campaigns with an eye on improving revenue growth. With COVID-19 showing no signs of relenting plus the fear of the incoming third wave, normalcy is unlikely to return in this quarter too. With all that in mind, we have started to build our innovation funnel slowly and this new range of chai-time snacks is one step towards it. With Bikano’s core competency being in the snacking segment, the launch of these products will give a further competitive advantage to the brand.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
