MAM
BIGO LIVE Stands in solidarity to support Corona Warriors with #WeAreThankful initiative
MUMBAI: With the entire nation coming together to fight off Corona and showing their gratitude to the heroes of our country who are selflessly serving the corona patients, BIGO LIVE, a leading global live streaming platform, on Janta curfew spread their love to corona warriors through their campaign #WeAreThankful. The entire country was moved when prime minister Narendra Modi gave his heartwarming speech, on how we as fellow countrymen can do our bit by social distancing and spreading our gratitude on the day of Janta curfew to those men and women fighting bravely with the COVID 19 that has taken a grasp of the whole world.
BIGO LIVE family, on Sunday, got together on their live streaming platform with a common cover pic and a gratitude message that said #WeAreThankful. This was an activity created by the app where they motivated its users to go Live and pay their thanks towards the services given by hundreds of thousands people helping India to fight with this dangerous disease. On this call many of the content creators of BIGO Live went live on app sharp at 5pm as the event began, and paid their gratitude and at the same time motivated their followers to do the same and urged them to come together as a society and support each other. All these broadcasters on their live streams, stood up and cheered for the medical, aviation & police forces & all those real life hero’s who have been working, round the clock so that the general audience can stay safe and healthy.
Over hundreds of Bigo Live broadcasters continued streaming for the duration of one hour, who are having fans over millions. It was an iconic event for the entire Singapore based BIGO family to see how such small effort on everyone’s part can make up such a huge difference and thereby reaching out to over millions of people through their gesture. This platform not only gave an opportunity to showcase they are thankful for what the government has decided, but also supports the lower income groups who are sacrificing their livelihoods for the safety of others and it’s because of ‘Bigo Live’ that people can make that choice and difference. BIGO LIVE wanted to share its online space by bringing people together for one common cause. People on this period of self-quarantine are coming up with all kinds of ways to keep up their spirits and BIGO LIVE is proud to be able to give them a medium to stay connected with other people.
“Our campaign #WeAreThankful is a gesture to thank all those men and women who are out there and contributing their bit in our fight against COVID 19. It is very important for all of us to keep a positive attitude and keep sharing our love to each other. It is a time, when the entire humanity must come together and take responsibility to do their part in controlling the spread of the disease. BIGO family is very thankful to our prime minister and the government, who are trying day and night to curb Corona virus and taking all the right measures to control it. Our heartfelt gratitude also goes out to the general public who directly or indirectly are out there and helping us by fighting corona.” BIGO LIVE deputy country head Nagesh Banga, commented on the occasion.
BIGO is a fast-growing Singapore Internet company established in 2014. BIGO operates products and services in more than 150 countries in the world. BIGO’s products include BIGO LIVE (global live-streaming platform), Likee (global short video creation platform) and imo (global video communication app). BIGO’s headquarters and regional centers are focused on building Artificial Intelligence capabilities and enhancements specifically for localization and country specific requirements.
BIGO LIVE allows you to live-stream your favorite moments, and make friends from all around the world. BIGO LIVE enables people to showcase their talent, discover, and stay connected in a positive, healthy, and creative way.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
