Brands
BigMuscles Nutrition signs Hardik Pandya as brand ambassador
Mumbai: BigMuscles Nutrition, a leading name in the health and fitness industry has signed Hardik Pandya, renowned international cricketer, as the brand ambassador for its wide range of nutritional supplements. This collaboration between fitness icon Hardik Pandya and BigMuscles Nutrition highlights their shared commitment to promoting a healthier lifestyle through high-quality protein nutrition.
Premium Gold Whey Protein, its marquee product which is Informed Choice certified, a global quality assurance program for dietary supplement products, provides 25 gm of protein and 11 gm of essential amino acids per serving. It is designed for fitness enthusiasts, gym goers and high-performance athletes who need global quality-assured products to meet their fitness goals.
BigMuscles Nutrition MD Suhel Vats said, “We are thrilled to have Hardik Pandya, a high-performing international athlete on board as our brand ambassador. Hardik’s reputation, dedication and passion for fitness and his commitment to excellence, perfectly align with our values at BigMuscles Nutrition. Our products are aligned with our performance-personified ambassador and are a part of his workout regime. Our campaign #PerformanceHiPehchaan reflects the high-quality performance of our products that makes them acknowledged market leaders.”
Premium Gold Whey Protein, a derivative of milk, is a high-biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. This concentrated source of amino acids facilitates muscle protein synthesis, essential for athletes and gym goers who undertake high-intensity workouts.
Commenting on his association with BigMuscles Nutrition, Pandya, said, “As a professional athlete, I am very particular about my fitness and dietary regime. BigMuscles Nutrition’s Premium Gold Whey Protein is the perfect protein companion for individuals focusing on high intensity muscle-building workouts and looking for global standards in their supplement. I am excited about this campaign and look forward to having fitness enthusiasts experience this high-performance video.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
