MAM
Bigger, Better and Grander: Zomaland is back with its fourth season
Mumbai: Zomato Live Entertainment has announced the fourth edition of Zomaland, one of India’s greatest and most awaited carnivals that brings together the best in food, Live entertainment, music, and games. Kickstarting this season in Pune on 4 November 2023, the festival will be held in eight cities including Pune, Mumbai, Delhi, Bengaluru, Chandigarh, Hyderabad, Ahmedabad, and Kolkata.
Zomaland by Zomato is a truly immersive and holistic experience for people across age groups and has something for everyone. Like every edition, Zomaland 2023-24 will be a grand ensemble that brings together some of the best restaurants from across the country, a power-packed artist lineup and a plethora of stunning experiences. The Carnival will also have exclusive experience zones and games to engage the live audience.
The lineup for Pune will be announced soon. Meanwhile, early bird/ phase 1 tickets are now live on the Zomato application. Following Pune, Zomaland enters Ahmedabad on 25 & 26 November; followed by 16 & 17 December in Delhi; and ending the year at Chandigarh on 23rd & 24 December. In the New Year, Zomaland comes to Hyderabad on 20 & 21 January; followed by Mumbai on 10 and 11 February; then heading to Kolkata on 24 & 25 February; and closing the 4 season at Bengaluru on 16 & 17 March.
A true amalgamation of the best culinary experiences, electrifying LIVE performances and a carnival atmosphere, Zomaland 2023-24 is all set to amp this up to the next level this season with an unmissable lineup. With over 60 iconic and trendy establishments in the food space including Brgrmeister, Souk by Cafe Arabia and Forennte Patisserie, among others, setting up shop, attendees will be spoilt for choice to indulge their palate, as they watch the stage set ablaze with artists Indian audiences have been waiting for!
In its previous edition that spread across seven cities, Zomaland witnessed a staggering 175k attendees and saw participation from around 400 restaurants, with 90 performances and delivering 120 hours of entertainment.
Zomato Live CEO Zeenah Vilcassim said, “We are extremely excited to be back with our fourth season; poised to be our biggest to date. Starting in Pune, the festival will now be pitching tents across eight cities, more than any other edition before it. The previous seasons of Zomaland charmingly captured the heart of each city and this year, we are gearing up to take it to new heights. It is a true celebration of food, music, and culture and we can’t wait to entertain and delight our audiences as always”
Going beyond the realm of food, music and performances, Zomaland also features ‘Carnival City’, a space where attendees can immerse themselves in fun, interactive installations and Instagram-worthy spaces.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
