MAM
BigFlicks launches new ad campaign for BIGFlix+
MUMBAI: Digital Entertainment Business of Reliance Group, BigFlicks, has unveiled a new ad campaign to increase awareness and promote ‘online Movies on Demand service‘ – BIGFlix+.
The company is launching a 360 degree campaign including 30 second TVC.
The campaign has been conceptualised by Marching Ants while Catalyst Creates has produced it.
BigFlicks business head Shreyash Sigtia said, “The basic idea behind the campaign is to instill a thought in the viewer‘s mind that they can now finally select a movie of their choice and view it wherever and whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a ‘Personal Blockbuster Theatre‘ of the viewer.”
The brief that was given to the agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to streaming them online.
“We deliberately kept the creative simple and focused the communication on the core offering and its benefit in order to build the category in the country,” he added.
Marching Ants Joy Ghoshal added, “Film content is not exclusive and it‘s viewing comes with it‘s irritants, so we decided to challenge the biggest provider; television. Big Flix + is about to change the role of the laptop and other mobile devices to that of a ‘blockbuster theatre‘, supported by huge choice of quality content and uninterrupted viewing. Keeping the communication simple, informative and yet interesting was the challenge.”
BIGFlix+ lets the user ‘Click-Download-Play‘ over 500 blockbusters at a subscription fee of Rs 249 per month across PC, tablets and mobiles.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
