MAM
Big CBS Prime uses Obama’s India visit to launch first campaign
MUMBAI: Big CBS Prime, the soon to launch English entertainment channel, has launched its first campaign – After you, Mr. President.
Conceptualised by its creative agency McCann Erickson, the campaign uses US president Barack Obama’s India visit to tell its target audience that the launch of the channel will be followed by president’s visit.
The channel is being launched by Big CBS, the joint venture company between Reliance Broadcast Network and US network CBS Studios International.
The campaign will go up on outdoor sites and on radio from today, two days before president Obama arrives in Mumbai. The outdoor creative is visual and self explanatory, with the channel saying “After you, Mr. President”.
Reliance Broadcast Networks senior vice president marketing Anand Chakravarthy says, “That the president of the US is coming to India just before Big CBS Prime launches is a great coincidence and so we decided to use the opportunity. With a promise of providing the latest, freshest and hottest entertainment concurrent with the US, the creative idea is a smart way of reinforcing the product proposition. All the media hype surrounding the president’s visit only helps us cut through more effectively and get into our consumers mind.”
Digital
NDTV launches Datafy for data-driven journalism
New platform uses AI and analytics to cut through noise in divided times.
MUMBAI: NDTV just dropped the mic on opinions because when facts hit harder than hot takes, even the debates start sweating. In an era where loud voices often drown out clear ones, NDTV has launched Datafy, a new platform dedicated to data-driven journalism and storytelling. Powered by big data science, advanced analytics and artificial intelligence, Datafy aims to turn complex datasets into accessible, evidence-based narratives that rise above partisan noise.
The initiative places verified facts and rigorous analysis at the centre of public conversation, offering interactive dashboards, election trackers, economic deep-dives, policy breakdowns and global trend mapping. It will support NDTV’s coverage across broadcast and digital platforms on major stories in elections, economics, geopolitics, sports and beyond.
NDTV, CEO and editor-in-chief Rahul Kanwal said, “We are living through a period of extraordinary challenges and uncertainties, where opinion often overwhelms evidence. With Datafy, we are investing in advanced analytics and cutting-edge artificial intelligence tools to distil meaning out of big data sets. Our responsibility is to provide our viewers clarity driven by verified facts, visualised in ways that give context and meaning to a story.”
NDTV senior editor Namrata Dadwal added, “Data-based storytelling is fundamental to modern journalism. When analysed responsibly and presented through powerful visualisations, it turns complexity into clarity. With Datafy, we are placing verified evidence at the centre of every story we tell.”
The launch reflects NDTV’s push to reinforce its journalism-first ethos amid hardening ideological lines and fragmented discourse. By making data the hero instead of just another prop, Datafy isn’t just adding another tool to the newsroom, it’s handing viewers a quiet, powerful filter in a world screaming for attention.
