MAM
Bids invited for media buying services for Cricket WC 2015
MUMBAI: The Local Organising Committee (LOC) of the ICC Cricket World Cup 2015 is inviting Expressions of Interest (EOI) from for the provision of media buying services.
EOI submissions will be evaluated against specific criteria with respondents who qualify then invited to prepare detailed proposals as part of a tender process. Ultimately, the successful company will work closely with the LOC which has offices in Melbourne, Australia and Wellington, New Zealand. The ICC Cricket World Cup 2015 will be played in venues across both countries in February and March 2015.
The LOC will design and implement a comprehensive marketing and communications campaign to promote the tournament in conjunction with a creative agency and other partners. The chosen media buyer will provide and implement a strategy and plan around paid advertising as a part of this campaign across a range of platforms in Australia and New Zealand and potentially in other key markets such as India and the UK. The media buyer will also contribute general advice on the most effective way to communicate with general and specific audiences.
Critical to success will be the application of bespoke research, market segmentation and the latest digital and direct marketing techniques. Applicants will need to demonstrate considerable experience and insights into major events and the cricket culture in Australia and New Zealand.
The deadline for responses to the Media Buying EOI is 7 December 2012.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
