MAM
Bhupathi, Fuller team up to launch XIX Globosport
MUMBAI: Tennis doubles player Mahesh Bhupathi‘s Globosport and media entrepreneur Simon Fuller‘s XIX Entertainment have launched a new venture named XIX Globosport to capitalise on the two partners strengths in media, entertainment and tennis.
The new partnership has been created to extend relationships and create new opportunities in developing markets around the world, with the burgeoning sports and entertainment opportunities in India and the Middle East in particular providing an exciting backdrop to the enterprise.
In July last year, Globosport had divested 50 per cent stake in its brand-advisory business vertical to American talent management major Platinum Rye Entertainment.
The venture‘s first client will be tennis World No. 2 Andy Murray and the venture is expected to contract with the respected tennis agent and former ATP professional Ugo Colombini to provide on the ground tennis support and specialist resourcing for the player as he challenges for major honours during the 2013 ATP Calendar.
Fuller is best known for creating the ‘Idol‘ singing based reality show franchise which has become popular globally. XIX Entertainment has managed Murray since 2007 during which time he has become a national hero and a global sports star, enjoying breakthrough moments including winning Olympic Gold at London 2012 and a historic first Grand Slam title at the US Open in 2012.
Murray said, “I believe a mix of Simon‘s experience and Mahesh‘s understanding of the sport will create the perfect team for my off court interests and will allow me to continue to dedicate myself and focus on my goals on the court.”
Bhupathi said, “The opportunities for us in these markets are now second to none, and being in partnership with a successful and pioneering individual like Simon is very exciting. He has a vision for this part of the world and we are excited that he has chosen to partner us.”
Fuller said, “Our business is built on strategic partnerships with key individuals in different parts of the world and I’m delighted to be working with Mahesh as we look to expand into the Indian sub continent and other developing markets.”
The new partnership will provide Murray with the global resource, media expertise and strategic skills of Fuller’s XIX Entertainment, and the credibility, drive and specialist tennis skills of Globosport. The new partnership will start with immediate effect.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
