MAM
Bhupathi, Fuller team up to launch XIX Globosport
MUMBAI: Tennis doubles player Mahesh Bhupathi‘s Globosport and media entrepreneur Simon Fuller‘s XIX Entertainment have launched a new venture named XIX Globosport to capitalise on the two partners strengths in media, entertainment and tennis.
The new partnership has been created to extend relationships and create new opportunities in developing markets around the world, with the burgeoning sports and entertainment opportunities in India and the Middle East in particular providing an exciting backdrop to the enterprise.
In July last year, Globosport had divested 50 per cent stake in its brand-advisory business vertical to American talent management major Platinum Rye Entertainment.
The venture‘s first client will be tennis World No. 2 Andy Murray and the venture is expected to contract with the respected tennis agent and former ATP professional Ugo Colombini to provide on the ground tennis support and specialist resourcing for the player as he challenges for major honours during the 2013 ATP Calendar.
Fuller is best known for creating the ‘Idol‘ singing based reality show franchise which has become popular globally. XIX Entertainment has managed Murray since 2007 during which time he has become a national hero and a global sports star, enjoying breakthrough moments including winning Olympic Gold at London 2012 and a historic first Grand Slam title at the US Open in 2012.
Murray said, “I believe a mix of Simon‘s experience and Mahesh‘s understanding of the sport will create the perfect team for my off court interests and will allow me to continue to dedicate myself and focus on my goals on the court.”
Bhupathi said, “The opportunities for us in these markets are now second to none, and being in partnership with a successful and pioneering individual like Simon is very exciting. He has a vision for this part of the world and we are excited that he has chosen to partner us.”
Fuller said, “Our business is built on strategic partnerships with key individuals in different parts of the world and I’m delighted to be working with Mahesh as we look to expand into the Indian sub continent and other developing markets.”
The new partnership will provide Murray with the global resource, media expertise and strategic skills of Fuller’s XIX Entertainment, and the credibility, drive and specialist tennis skills of Globosport. The new partnership will start with immediate effect.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
