MAM
BHIM rolls out Mahi Way campaign to boost trust in digital payments
MS Dhoni-led push highlights simplicity, safety and instant transactions
MUMBAI: BHIM Payments App has launched a new nationwide campaign titled Mahi Way, aiming to reinforce its positioning as a simple, secure and dependable digital payments platform.
Developed by NPCI BHIM Services Limited, the campaign taps into India’s trust-driven relationship with money, highlighting ease of use and safety as key drivers for digital adoption. At its centre is brand ambassador Mahendra Singh Dhoni, whose calm and no-nonsense persona mirrors the app’s promise of fuss-free transactions.
Built around the line ‘BHIM App se karo pay, it’s the Mahi Way’, the campaign captures everyday payment dilemmas where users are faced with multiple options but ultimately gravitate towards a reliable choice. The films spotlight BHIM’s scan-and-pay feature, alongside instant rewards, to underline speed and convenience in daily transactions.
NPCI BHIM Services Limited managing director & CEO Lalitha Nataraj said, “In India, trust continues to play a defining role in how people adopt and use digital payments. As adoption deepens, users are looking for simplicity and trust, along with the assurance that every transaction is safe and secure. Our new campaign, ‘Mahi Way’ reflects this behaviour where payments happen without confusion or delay, on a platform that users can rely on.”
Conceptualised by Tilt Brand Solutions, the 360-degree campaign will roll out across television, digital platforms, cinemas and outdoor media. The flagship film will run in a 25-second format, supported by shorter edits for digital and social platforms to ensure high-frequency visibility.
Adding a layer of inclusivity, the campaign will be available in 11 languages, spanning Hindi, English and several regional languages including Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Odia and Assamese.
Tilt Brand Solutions president and head of creative Kushager Tuli said, “With Mahi Way, MS Dhoni is shown in a more everyday context, not just as a cricketing icon, but as someone who reflects calm and clarity in simple decisions. The campaign brings this into real payment situations, making them feel intuitive and effortless.”
With a familiar face and a clear message, BHIM’s latest push aims to make digital payments feel less like a choice and more like second nature for users across the country.
Digital
After 22 years, Google lets users finally change their Gmail IDs
New feature ends long wait, keeps emails and history intact
CALIFORNIA: In a move many users have been waiting years for, Google has begun rolling out a feature that allows people to change their Gmail username without losing their emails or account history.
The update marks a significant shift from Gmail’s long-standing rule where users were stuck with the address they first created. Now, users can switch to a new username while retaining access to their inbox, files, photos and purchase history.
Google said users will not need to create a new account to move away from outdated or awkward email IDs, noting that all existing data remains intact through the transition.
The feature works on an alias-based model. The newly chosen email becomes the primary address, while the old one is retained as an alternate. Messages sent to either address will continue to land in the same inbox, and users can sign in using both credentials.
However, the company has introduced a few guardrails. Users can only change their username once every 12 months and are limited to three changes over the lifetime of the account. The new username must also be available and cannot be reused if previously deleted by another user.
The rollout has begun in phases, starting with users in the United States, with a broader global release expected over time.
There are a few practical considerations. While Google services update automatically, users will need to manually update their email ID on third-party platforms such as banking, streaming or social media services. Devices like Chromebooks may also require a fresh sign-in to ensure seamless syncing.
The timing of the announcement has raised a few eyebrows, given Gmail famously launched on April 1 in 2004. Still, references to official updates and statements from Google leadership, including CEO Sundar Pichai, suggest this is no prank but a genuine platform upgrade.
For millions stuck with legacy usernames, the change offers a fresh start without the hassle, proving that even in tech, second chances do arrive.
