Brands
Bhilwara Sur Sangam tunes up for twelfth year, promising classical music gold
MUMBAI: Delhi’s Kamani Auditorium is gearing up for a musical event, as the 12th edition of Bhilwara Sur Sangam rolls into town on 2-3 April 2025. LNJ Bhilwara group is pulling out all the stops for this annual classical music fest, promising two nights of pure, unadulterated musical magic.
Forget your pop divas and rock gods, this is a celebration of India’s rich classical heritage, featuring a line-up that’ll have even the most tone-deaf listener tapping their feet. Day one kicks off with Purbayan Chatterjee’s sitar wizardry, followed by the legendary Sajan Mishra and Swaransh Mishra’s vocal prowess. Day two keeps the tempo high with Prattyush Banerjee’s sarod skills and Ulhas Kashalkar’s soulful vocals. It’s a proper symphony of strings and voices.
LNJ Bhilwara group chairman Ravi Jhunjhunwala is delighted to be keeping the classical flame alive. “India boasts a wealth of cultural and musical heritage, which is exceptionally diverse and has evolved over centuries. Through Bhilwara Sur Sangam, the LNJ Bhilwara Group showcases its commitment, year after year, to preserving and promoting Indian classical music. We are proud to once again bring together some of the most illustrious musical maestros under one roof, continuing our tradition of celebrating the timeless beauty of Indian music and ensuring that it resonates across generations.”
Bhilwara Sur Sangam, in essence, is a yearly bash for the classical music aficionados, a place where legends and rising stars share the stage. It’s a chance to hear the real deal, the kind of music that’s been passed down through generations.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
