MAM
Bhaskar Das: Industry legend passes on
MUMBAI: The doctors had given up on him. His family was counting down the days with dread. The well-loved media professional Bhaskar Das passed away this morning at Breach Candy hospital following a long battle with cancer. He was only 72. His boss, mentor and friend Pradeep Guha had passed on in 2021. Both had teamed up to transform Bennett Coleman & Co into the powerhouse it once was.
His wife had sent out a message around a fortnight ago, informing friends about the cancer that had spread through his body and ravaged it.
He had been out of hospital at least a couple of times in the past two years. Every one hoped that the cancer would be in remission. But it was not to be.
RIP, Bhaskar. You will be missed. As will your smlie.
Brands
JioStar names Bhaskar Ramesh head of entertainment sales, digital
Ex-Google leader to drive data-led streaming sales and advertiser partnerships
MUMBAI: JioStar has roped in Bhaskar Ramesh as the new head of entertainment sales, digital. Reporting to Kevin Vaz, CEO of Entertainment at JioStar, Ramesh is set to steer the company’s digital sales strategy with a sharp focus on data-driven advertising and measurable outcomes.
Ramesh joins from Google, where he was part of India’s leadership team and helped shape YouTube’s monetisation and product strategy. His experience spans technology, retail, finance, consumer goods and automotive sectors, along with leading digital transformation initiatives across traditional and digital platforms.
In his new role, Ramesh will oversee all digital entertainment sales, working to blend technology, creativity and data into results advertisers can count on.
Kevin Vaz said, “The future of streaming will be built as much on smart monetisation as on engaging content. Bhaskar’s expertise in digital strategy will add tremendous value to our business.”
Ramesh’s career also includes stints at Godrej, Marico and Reliance Broadcast Network, where he handled P&L, operations and brand building. He holds a postgraduate diploma in management from SP Jain Institute of Management & Research.
With Ramesh at the helm, JioStar is clearly aiming to turn clicks into cash while keeping viewers entertained.
