MAM
BharatPe ropes in Suresh Raina as brand ambassador
NEW DELHI- Suresh Raina is ready to play for Chennai Super Kings (CSK) in the United Arab Emirates for the Indian Premier League (IPL) 2020. Meanwhile, he has been appointed as the brand ambassador for the fintech platform BharatPe. Before flying off to UAE, Raina has decided to shoot for the brand’s promotional campaign.
Raina who had announced his retirement from the international cricket along with MS Dhoni, uploaded the video of the promotional shoot.
Earlier in the month of March, flush with Rs 535 crore ($75 million) Series C funding, BharatPe had announced its plans to sign 11 Indian national cricketers as its brand ambassadors. Some of these cricketers are Rohit Sharma, KL Rahul, Suresh Raina, Ravindra Jadeja, Jasprit Bumrah, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubham Gill.
However, due to the novel coronavirus, the Delhi based platform could not start any activity with the signed cricketers.
Prime Minister Narendra Modi also highlighted Raina's contribution in the 2011 World Cup triumph, saying the all-rounder had always been a team man. Modi said Raina’s name is ‘synonymous’ with ‘team spirit’.
Co-founded in 2018 by Ashneer Grover and Shashvat Nakrani, the startup is working towards driving the adoption of UPI among merchants, as well as providing them with working capital loans.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
