Brands
Bhai Behen aur Banter: A celebration of sibling shenanigans
Mumbai: Raksha Bandhan, the celebration of the endearing bond between siblings, takes a humorous spin this year. Dabur Amla, in a strategic collaboration with Schbang, the creative, media, and technology transformation company, unveils an exhilarating event that delves deep into the playful heart of sibling relationships.
Comedians Raunaq Rajani and Ankita Shrivastav lead the charge, representing the “Bhai Gang” and “Sister Squad” respectively. Through their comedic roasts, they uncover and jest about the delightful intricacies that mark every sibling relationship. From friendly banter to hilarious revelations, the roast promises waves of laughter and nods of recognition.
Regarding this innovative initiative, Dabur Amla head of marketing – hair care Ankur Kumar commented, “This Raksha Bandhan, we wanted to do something beyond the conventional. Siblings share a relationship that’s filled with playful banter. Through this campaign, we not only celebrate that bond but also the deeper emotional connection beneath the surface that highlights stronger roots. Being Jadon se mazboot is something that Dabur Amla stands for, and this is what is being reinstated through this salt and sweet banter.”
The event promises a visual and comedic treat. Adding to the fun, there are eager siblings from the audience, each resonating with the roast and cheering for their respective side.
Schbang executive vice president Rohan Hukeri shares his thoughts, “Collaborating with Dabur Amla for this unique Raksha Bandhan event was an exciting journey. We wanted to capture the essence of sibling relationships in a way that’s both relatable and refreshing. The sibling relationship is extremely dynamic & they are often being called the ‘Frenemies’. While there are regular banters between the siblings, the bedrock of the relationship is the stronger bond & understanding nature between the two. I believe the format of our roast taps into exactly that.”
As the comedians take audiences on a rollercoaster of emotions, the event wraps up on a poignant note, with Dabur Amla urging siblings to indulge in a ‘Dabur Amla Champi’ session. An ode to the deep-rooted #JadonSeMazboot bond, it’s a moment for reflection, rejuvenation, and reconnection.
This Raksha Bandhan, Dabur Amla and Schbang extend an invitation to relive, laugh, and celebrate the indomitable spirit of siblinghood.
Brands
Namita Jadhav steps down as VP of corporate communications at JioStar
Media communications veteran wraps up a five month run as vice president at JioStar
MUMBAI: Namita Jadhav has moved on from JioStar, where she most recently served as vice president, corporate communications for enterprise, sports and policy comms, according to media reports.
Jadhav had stepped into the role in November 2025 after being elevated from director, corporate communications for enterprise, sports and policy comms, a position she held for a year. In total, her stint at JioStar lasted around one and a half years.
Before joining the company, Jadhav spent nearly two decades with The Walt Disney Company, building a long and steady career in communications and corporate social responsibility. She joined Disney in 2007 and went on to hold several leadership roles including assistant manager, manager, corporate communications, senior manager, corporate communications and CSR , associate director, corporate communications and CSR, and eventually director, corporate communications and CSR.
Across her 17 year tenure at Disney, she played a key role in shaping corporate messaging and strengthening stakeholder engagement across the media and entertainment ecosystem.
Earlier in her career, Jadhav worked at global communications firm Weber Shandwick, where she served as group head for more than six years.
With over two decades of experience spanning corporate communications, CSR and reputation management, Jadhav has built a reputation as a seasoned voice behind the scenes of some of the industry’s most prominent media brands. Her next move has not yet been announced.
