MAM
BGauss’s latest campaign takes over BEST buses across Mumbai
Mumbai: BGauss Electric Scooters, along with their agency Admatazz has launched the next phase of its creative and innovative campaign. Their latest creative and innovative work graces Mumbai’s BEST buses by transforming routine BEST bus rides into an engaging visual experience. After receiving a successful response in the first part of the campaign, where the brand took over the lifeline of Mumbai’s transportation, the Mumbai local trains, they have now extended their campaign and transformed routine BEST bus rides with captivating visuals.
The campaign adorns BEST buses with visuals showcasing passengers seemingly gliding on BGauss scooters. This campaign aims to turn the heads of the public and show them an alternative and a whimsical escape to riding a swift, eco-friendly ride that’s just a BGauss away.
“At BGauss, we are committed to pushing the boundaries of marketing. The positive response to our local train campaign has fueled our determination, inspiring us to expand our reach to the Mumbai local buses and magnifying our connection with the city’s heartbeat” said BGauss Electric Scooters brand director Priyanka Kabra.
“Crafting this campaign was not just strategic, but a whole lot of fun. The power of hyperlocal marketing is profound, and while Mumbai has proven to be a phenomenal playground for us, we are eager to infuse that same energy into diverse markets” commented Admatazz founder & chief strategist Yash Chandiramani.
The activity will be on till the end of the year.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
