Digital
Beyond the reel, India’s tech dreams take shape
MUMBAI: Lights, camera, revolution! The silver screen is turning digital, and India’s film industry is ready for its next big act, one fuelled by technology, imagination and a dash of innovation.
At FICCI Frames 2025, the session “Beyond Imagination: The Future of Filmmaking” brought together industry leaders to explore how new-age tools like AI, VFX and virtual production are transforming storytelling. The discussion came in the wake of the Maharashtra government’s Rs 3,268 crore AVGC-XR Policy 2025, an ambitious plan to make the state a global powerhouse for animation, gaming and extended reality.
DNEG co-founder and president Merzin Tavaria set the tone for the session. “Content is still king,” he said. “Technology should help us tell better stories, not distract from them. AI is here to stay as a tool, but it must never replace the individual.” He added that India’s post-pandemic film resurgence has proven the world-class calibre of its creators.
Phantomfx founder and CEO Bejoy Arputharaj urged filmmakers to evolve with technology. “Filmmakers must embrace the changing landscape,” he said. “Virtual production and AI aren’t here to take over, they’re here to help us imagine what was once impossible.”
From Japan, Dwarf Studios CEO Shuhei Harada emphasised originality over imitation. “The world doesn’t need more copies,” he said. “India should focus on creating authentic, original entertainment. Bringing international talent here can help local creators learn new methods and grow faster.”
Moscow Film Cluster deputy director Georgy Prokopov called for international collaboration. “Russia and India can build a technology bridge,” he suggested. “Shared virtual production infrastructure can reduce costs and accelerate creative exchange.”
Meanwhile, FICCI AVGC-XR Forum chair and Graphiti Studios co-founder Munjal Shroff stressed the need for India to sharpen its technical edge. “We already have the talent and the tools,” he said. “Now it’s about mastery, using technology not as a crutch but as a canvas.”
As the session wrapped, the takeaway was clear: the next blockbuster might not just be shot in India, it could be built here, pixel by pixel. Because in the cinema of tomorrow, the script won’t just be written. It will be rendered.
Digital
TCS launches Workspace Experience Studio with Zscaler
New AI-powered solution targets $160Bn digital workspace market by 2030.
MUMBAI: TCS just turned the office into a workspace wonderland because when Zero Trust meets AI, even Monday mornings start feeling productive. Tata Consultancy Services (TCS) has launched TCS Workspace Experience Studio, engineered with Zscaler Digital Experience (ZDX), to deliver seamless, resilient, and proactive digital workspaces for global enterprises. The solution integrates Zero Trust security, advanced observability, and AI-powered experience analytics, shifting from traditional Service Level Agreements (SLAs) to Experience Level Agreements (XLAs) that prioritise user productivity and satisfaction.
The platform taps into the rapidly expanding digital workspace market, projected to surpass $160 billion by 2030, with an addressable opportunity exceeding $8 billion in the next five years. Powered by Zscaler OneAPI for integration and automation, it adds Digital Experience Monitoring (DEM), workplace observability, and enhanced cybersecurity capabilities to TCS’s Human-Centric AI portfolio.
Key features include auto-healing and auto-remediation to detect and fix issues across systems, applications, and infrastructure reducing downtime and manual intervention. The User Persona feature uses ZDX data for personalised insights and recommendations, easing user friction and boosting efficiency.
TCS has deployed the solution for a leading Scottish multinational engineering company, where it is projected to deliver a 25–30 per cent boost in user productivity and significantly improve digital experience.
Zscaler, SVP of global partner for ecosystems Anthony Torsiello said, “Together, we are empowering organisations to achieve tangible business results by delivering smarter, more resilient digital environments that enhance productivity, improve user experiences, and drive operational success.”
TCS global head of ITIS offerings & engineering for cloud unit Murali Menon added, “CIOs are prioritising AI infusion to transform workspace experiences, fostering greater collaboration and accelerating innovation. Our strategic partnership with Zscaler delivers enhanced user experiences and optimised application performance across diverse environments.”
In an era where hybrid work is the norm and downtime is the enemy, TCS and Zscaler aren’t just building better offices, they’re crafting digital spaces where employees actually want to log in, one intelligent fix at a time.
