Brands
Beyond Appliances’s latest campaign takes the duct out of India’s chimney debate
New campaign pitches ductless chimneys as lifestyle upgrades, not renovations
BENGALURU: Beyond Appliances has launched a new advertising campaign aimed at dismantling one of the most stubborn barriers in India’s kitchen appliance market: chimney installation.
Titled Engineered to delight, the campaign shifts the category conversation away from suction power and steel bulk towards convenience, flexibility and design. At its centre is the company’s plug-and-play chimney, which it bills as India’s first ductless solution designed to work straight out of the box.
Chimney adoption in India has long been hampered by invasive installation. Conventional models require ducting, core cutting and irreversible structural changes: an ordeal that can stretch across days and often clashes with modular kitchens, premium interiors and open-plan layouts. The result has been hesitation, delay or outright avoidance, despite growing demand for cleaner cooking environments.
Beyond Appliances is positioning its ductless chimney as a direct fix to that friction. The product eliminates the need for ducting and professional installation while promising high suction, low noise and a contemporary profile suited to modern homes. By removing what it sees as the category’s biggest pain point, the company wants to turn chimneys from renovation commitments into plug-in lifestyle upgrades.
The new ad film brings this idea to life through a slice-of-life setup. Set at a house party in an open kitchen, a guest notices a sleek chimney, but no duct. She searches cabinets and corners, puzzled. The reveal is simple and deliberate: there is no duct to find. The humour does the heavy lifting, allowing the product’s proposition to land without technical jargon.
“For too long, Indian consumers have been told that inconvenience is the price of upgrading their kitchens,” said Beyond Appliances founder and CEO Eshwar K Vikas. “We believe technology should adapt to people, not the other way around. This campaign is about setting a new standard where performance, design and ease coexist.”
Founded in 2024, the Bengaluru-based company sees itself as part of a broader shift towards smart, intuitive kitchens, where appliances are modular, reversible and ready to use, rather than structural decisions locked in for decades.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
