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Bespoke elite jury for Star Re.Imagine Awards comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil deliberate on May 26, 2018
MUMBAI: Star India introduced the Star Re.imagine Awards this year, an award that will recognize creativity and innovation in the use of integrated media in advertising campaigns aired during the VIVO IPL 2018 on Star India Network & Hotstar.On Saturday May 26th a bespoke independent jury including advertising legend Sir John Hegarty, Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and adman V Sunil deliberated on the winners. Over 300 campaigns by 120 brands were vying for the awards, these campaigns are the ones that were aired during the entirety of the VIVO IPL 2018 until Friday, May 25th, on Hotstar and the Star India Network
The jury chose two top awards that cut across sectors, for ‘Best Creative’ and for ‘Best Use of Integrated Media’ that will be announced in June 2018. The awards will not only celebrate creativity but also recognize and appreciate teamwork. Two winning teams of 24 members each will be hosted for a premier global sporting event outside of India. The magnificent winning trophies have been designed by Europe’s pre-eminent glass artists Peter Layton, the award itself is a celebration of creativity and enduring art.
Gayatri Yadav, President Consumer Strategy & Innovation, Star India, said, “Sports is a great platform to connect with consumers and the Star Re.Imagine Awards is about recognising great advertising that truly leverages the power of the biggest canvas of them all – the IPL. The awards celebrate inspiring creativity and the integrated use of television plus digital on display this season of VIVO IPL. I’m truly thankful to the bespoke talented jury – who painstakingly went through all the work, whose expertise, attention and focus on quality will help set the standard and build the Star Re.ImagineAwards as a brand for the future.”
Sir John Hegarty said, “Instituting the Star Re.Imagine Awards has been a great idea because rewarding good work with recognition is the best way to keep the creative juices flowing. We’re judging and showing great, real work that’s been seen by the public who have responded to it in many different ways. This will encourage other clients to be brave and create work that stands out and engages. For me that is the more important part.”
Piyush Pandey said, “I think Star Re.Imagine Awards is a fantastic idea. It’s a wonderful step that Star has taken in terms of encouraging creativity. I hope it will grow, become bigger and more attractive to people and give a boost to IPL advertising.”
Acclaimed Filmmaker Rajukumar Hirani: “It’s a good initiative because for anyone who is making any kind of films, ads or documentaries, if there is an appreciation of the work, it motivates them to do better. Star Re.Imagine Awards will give the opportunity to a whole lot of people to see the kind of good work that is being done in advertising.”
Marketing Veteran Vibha Rishi, “IPL is watched by hundreds of millions and IPL advertising is all about showcasing what you are capable of. It is a huge big platform for creativity and innovation. The Star Re.Imagine Awards will definitely go a long way in ensuring better quality and more imaginative work.”
Adman V Sunil said “I think the Star Re.Imagine Awards is an excellent start. It will give the advertisers and creative people the next level of pressure to do better work. Hopefully, it will be a platform inspiring great work on a great scale.”
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One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
