MAM
BenQ unveils colour mobile targeted towards youth
BANGALORE: Cellular phone handset manufacturer BenQ has announced the launch of a new model, the M200.
With a built -in stereo radio embedded with a loud speaker, the colour phone facilitates a storage capacity of 500 numbers in the phonebook.
The model is targeted at the youth consumer segment. M200 also offers SMS feature of 300 characters long message and the conventional 160 characters, states an official release.
Says BenQ India business manager-Mobile Phones Prasanna Kumar G, “With plethora of handsets penetrating the potential Indian Market M220 stands apart. It personifies as a fashion statement in itself: BenQ M220 designed as a musical companion is created for elegance in both styling and operation. The BenQ M220 caters to the exuberant youth for whom music has become an integral part of their life without which, vacuum seeps in their lives. With M220, a musical companion shall be added in their friend’s list”.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
