MAM
Bennett Media Worldwide completes HD TV programming sales in Asia, Middle East
MUMBAI: Bennett Media Worldwide (BMW), the global distribution operation for The Bennett Group, has completed multiple satellite television sales in Asia and the Middle East for a variety of the company’s High Definition (HD) reality programs.
BMW president Paul Rich, announced the following deals:
Fox Life has licensed satellite television rights in Japan for BMW’s The Wild Side (14 x 30’).
Zee Network has picked up Bikini Destinations (30 x 30’) for satellite television in India.
Hotvision has licensed Bikini Destinations (30 x 30’), Renegade Road (1 hour special), Billabong J-Bay: The Pure Line (1 hour special) and The Extremists in HD (30 minute special) for satellite television in Israel.
Dogan TV has licensed HD TV satellite rights in Turkey for BMW’s Bikini Destinations (30 x 30’), The Wild Side (14 x 30’), The Extremists in HD (30 minute special), Billabong J-Bay: The Pure Line (1 hour special), Hawaiian Tropic Viva El Spring Break ‘05 (1 hour special), Boost Mobile Pro Snowboarding (1 hour special) and Renegade Road (1 hour special).
Show TV picked up Bikini Destinations (30 x 30’) for standard definition satellite television broadcast in Turkey.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
