MAM
Bella Vita Organic appoints Akanksha Singhal as VP, marketing & brand
Mumbai: A beauty and skincare brand, Bella Vita Organic (BVO) has announced the appointment Akanksha Singhal as vice president – marketing & brand.
In her new role at BVO, Singhal will collaborate with verticals across the organisation to develop brand strategy, PR initiatives, social media strategies, refine advertising solutions and content strategy.
Singhal has been part of the digital marketing industry for over 15 years on both the brand and agency sides. She is skilled in creating advertising sales strategies and marketing solutions for brands across digital platforms. Prior to BVO, Singhal has worked with Cheil Worldwide, DigitasLBi, Reprise Media, and AkkiDokie Digital.
Commenting on the appointment, BVO founder & CEO, Aakash Anand said, “Singhal’s deep understanding comes with a strong skill set in media, brand positioning and solutions, integrated marketing communication strategies, all of which will be beneficial for the brand. We are sure that with the wealth of experience and hands-on expertise that she brings to the table, she will raise the bar in the building and managing a dynamic team and brand.”
Singhal has a diverse range of skills having delivered campaigns for Indian brands that span mass media, SEO, social, content, and data analytics. During her career journey, she has been presented with “Most Talented Social Media Professional in India Year 2013” by CMO Asia & ABP News. Another set of awards in her bag are “Social Media Entrepreneur of the Year 2016” by Youth Marketing Summit; “Woman Entrepreneur of the Year 2016” by Digital Marketing by Skilled India Entrepreneurs, “Woman Super Achiever Award for the Year 2017” by Femina World Women Leadership Congress & “Woman Leadership Award for the Year 2018” by ET NOW and MODI Awards.
Speaking about her new role, Singhal said, “I believe digital has become the new normal and my objective here at BVO will be to take it to newer heights as a brand and hopefully create breakthrough branding concepts that would make the brand a known name in every household.”
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
