MAM
Being Human partners Amazon, E-Cycle opportunity for Prime members
MUMBAI: Salman Khan’s Being Human E-Cycle has announced its partnership with Amazon.in to launch online exclusively on Prime Day. The products will be exclusively available to Prime members from 6 pm on Monday, 10 July.
To be launched in two different models – BH12 and BH27, Being Human E Cycle is a hybrid between battery and manual human power. These cycles have a pedal assist and rechargeable batteries providing customers with the freedom to cycle or ride like a bike at their discretion. Priced at Rs 40,323 and Rs 57,577 respectively, BH12 and BH27 can reach a speed of max 25km/hr for a unique riding experience.
Being Human E-Cycle CEO Atul Gupta said “Being Human E-cycle illustrate a responsible choice for shaping our future, a quality that resonates with dynamic, tech-savvy and new-age Prime members. Prime Day is a special day created for these customers, making it a perfect platform for us to launch Being Human E-cycle.”
Amazon Prime India director & head Akshay Sahi added, “Prime brings to members the best of Amazon with unlimited free fast delivery, ad-free video streaming, exclusive selection & deals, and much more.”
BH 12 and BH27 are made from premium-quality, sturdy and lightweight steel frames that have been specifically developed for extra stability and rigidity. Both wheels of the Being Human E-Cycle are equipped with mechanical disc brakes and come with adjustable front suspension to ensure a smooth ride. The cycles are equipped with bright LED lights as the main focus remains on stability and safety along with the use of superior quality products.
To the cyclists and absolute newcomers, the E-Cycle represents an exciting adventure that expands horizons, both individually and as a group. For those who love their bikes, it represents a new form of sporting enjoyment and even for those pursuing a modern and open-minded lifestyle, the Being Human E-cycle represents the perfect means of transportation.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
