MAM
Beijing launches 2008 Olympic marketing programme
BEIJING: China has already commenced preparations in the marketing and broadcasting of the Olympic Games which it will host in five years.
The marketing programme for the 2008 Olympic Games was launched in Beijing by IOC President Jacques Rogge and representatives of the city of Beijing and the Organising Committee for the 2008 Olympic Games (BOCOG) recently. The marketing launch, attended by more than 600 Chinese and international business leaders, officials, potential sponsors and the media, was staged to outline the benefits of Olympic sponsorship and to explain the opportunities that exist to support the 2008 Olympic Games.
During the ceremony, Rogge and BOCOG President Liu Qi used an ancient Chinese key to unlock a door, symbolising the Beijing 2008 marketing opportunities for Chinese and international companies. After the official ceremony, the day continued with working sessions to explore the sponsorship and licensing programmes which will provide opportunities for sponsors from now until the end of the 2008 Olympic Games.
In addition, an agreement was signed by Olympic Broadcasting Services (OBS) and BOCOG to put into place the establishment of the Beijing Olympic Broadcasting (BOB) as the host broadcaster for the 2008 Games. OBS is a company created by the IOC to oversee the host broadcaster function for the Games, beginning in 2008.
The main responsibility of BOB as the host broadcaster is to provide the pictures and images of the Olympic Games as a service to all broadcast organisations around the globe which have purchased television and radio rights. For the 2008 Olympic Games, BOB will provide more than 3,500 hours of coverage to more than 200 rights-holding broadcast organisations.
Brands
Unacademy taps Aizaz Ali as head of sales and marketing
Former Byju’s and Vedantu executive to steer revenue and market strategy
MORADABAD: Aizaz Ali has been appointed head – sales and marketing at Unacademy, as the edtech firm sharpens its focus on growth, customer acquisition and market positioning amid intensifying competition.
In his new role, Ali will lead strategic sales initiatives, oversee go-to-market execution and drive revenue expansion across Unacademy’s education offerings. His mandate includes strengthening customer engagement and aligning sales operations with the company’s broader expansion plans.
Ali brings experience across direct sales, business development and academic counselling: skills seen as critical as edtech platforms recalibrate growth strategies and push for operational efficiency.
Before joining Unacademy, he held leadership roles at Scholar’s Academy, Byju’s and Vedantu, where he worked across sales management, business development and learner engagement.
The appointment signals Unacademy’s intent to reinforce its commercial leadership as India’s edtech sector enters a more disciplined phase of growth.
