MAM
BEI Confluence Board, Abhishek Gupta is elevated to joint managing director
Mumbai: BEI Confluence, one of the independent 360 agencies in India, has announced the elevation of Abhishek Gupta who has been leading the BEI Confluence business operations as Dy. MD for the last four years to joint managing director (JMD) with effect from April 1, 2024.
Under Abhishek’s leadership, the agency achieved a 15 per cent revenue growth and over 100 per cent growth in the bottom line, with many new and reputed business acquisitions like Total Energies, Mrs. Bector’s Cremica Biscuits & English Oven bread, Wai Wai Instant Noodles from CG Foods, Rajhans Nutriments the makers of Schmitten Chocolates, ECE Lifts & Elevators from the Birla Group & Kerovit Bath Fittings from the Kajaria Group and more. The existing brands too accounted for substantial revenue growth in 2023/24.
Abhishek has been working with BEI Confluence since 2016 when he joined Ogilvy & Mather. In O&M Abhishek worked for over four years as a Client Servicing Director leading O&M’s flagship brands like Sprite and Kinley from the Coca-Cola Company as well as the Lighting Division brands of Philips.
Abhishek comes with around 20 years of experience in Creative and Brand Management having started his career with some of the top agencies in India. His first stint was with Euro RSCG (now known as Havas Media) where he was working on brands like Max New York Life Insurance, Makemytrip, Indiatimes.com and a few other brands. He then moved to Publicis India, leading the Nestle business on flagship brands like Maggi, A+ Milk and the entire Dairy segment along with brands like Mcvitie’s from United Biscuits.
On this major restructuring of BEI Confluence, Tapas Gupta chairman & MD commented, “This is a generational shift in the agency. I am happy that the management of the agency is being passed on to a much younger professional who brings with him enormous modern-day skills and experience in steering & managing the agency and the large FMCG brands it handles. With Abhishek as JMD and partnered by Shahid Hussain as National Creative Director (NCD), the leadership team is now future-ready for further growth and consolidation”.
On his elevation, Abhishek Gupta, ‘BEI Confluence after a robust performance for the last two years since COVID is now poised to further accelerate its growth and has set an aggressive target of 20 per cent growth in the current year. We have ambitious plans for the next two years and hope to be amongst the top three fully independent advertising systems in India by 2026. To achieve this vision, I am clear on the way forward invest in the right people internally and help them bring out their best, ensure SOPs are respected, and provide solutions to brands which impact their business in a positive manner and help them grow YOY”
As BEI Confluence continues to evolve into a large independent agency network, its focus now is to acquire and invest in the right balance of brands and professionals who will steer the agency to its next level in the next two years.
Brands
JP Morgan names Rahul Badhwar as senior country officer for India
HSBC veteran to drive growth and strategy as US bank strengthens India presence
MUMBAI: JP Morgan has appointed Rahul Badhwar as its senior country officer for India, signalling a renewed push in one of Asia Pacific’s most critical markets.
Badhwar, who joins from UK-based HSBC, brings three decades of experience in sales and trading, most recently serving as global head of corporate sales for markets and securities services in London. His career spans stints in India, Dubai and Hong Kong, giving him a strong international perspective.
He will replace Kaustubh Kulkarni, who left JP Morgan in September 2025 to join rival Citigroup. Badhwar will be based in Mumbai from July, report to Leenart, and join JP Morgan’s Asia Pacific Management Committee.
According to an internal memo reviewed by PTI, Badhwar’s responsibilities include expanding the bank’s full suite of offerings to clients, strengthening governance and controls, and supporting talent development and community initiatives.
JP Morgan operates across trade solutions, investment banking, and equity capital markets in India, employing more than 55,000 people nationwide. Badhwar’s appointment is expected to reinforce the bank’s strategy and growth ambitions in a market critical to its Asia Pacific operations.
