MAM
BEI Confluence Board, Abhishek Gupta is elevated to joint managing director
Mumbai: BEI Confluence, one of the independent 360 agencies in India, has announced the elevation of Abhishek Gupta who has been leading the BEI Confluence business operations as Dy. MD for the last four years to joint managing director (JMD) with effect from April 1, 2024.
Under Abhishek’s leadership, the agency achieved a 15 per cent revenue growth and over 100 per cent growth in the bottom line, with many new and reputed business acquisitions like Total Energies, Mrs. Bector’s Cremica Biscuits & English Oven bread, Wai Wai Instant Noodles from CG Foods, Rajhans Nutriments the makers of Schmitten Chocolates, ECE Lifts & Elevators from the Birla Group & Kerovit Bath Fittings from the Kajaria Group and more. The existing brands too accounted for substantial revenue growth in 2023/24.
Abhishek has been working with BEI Confluence since 2016 when he joined Ogilvy & Mather. In O&M Abhishek worked for over four years as a Client Servicing Director leading O&M’s flagship brands like Sprite and Kinley from the Coca-Cola Company as well as the Lighting Division brands of Philips.
Abhishek comes with around 20 years of experience in Creative and Brand Management having started his career with some of the top agencies in India. His first stint was with Euro RSCG (now known as Havas Media) where he was working on brands like Max New York Life Insurance, Makemytrip, Indiatimes.com and a few other brands. He then moved to Publicis India, leading the Nestle business on flagship brands like Maggi, A+ Milk and the entire Dairy segment along with brands like Mcvitie’s from United Biscuits.
On this major restructuring of BEI Confluence, Tapas Gupta chairman & MD commented, “This is a generational shift in the agency. I am happy that the management of the agency is being passed on to a much younger professional who brings with him enormous modern-day skills and experience in steering & managing the agency and the large FMCG brands it handles. With Abhishek as JMD and partnered by Shahid Hussain as National Creative Director (NCD), the leadership team is now future-ready for further growth and consolidation”.
On his elevation, Abhishek Gupta, ‘BEI Confluence after a robust performance for the last two years since COVID is now poised to further accelerate its growth and has set an aggressive target of 20 per cent growth in the current year. We have ambitious plans for the next two years and hope to be amongst the top three fully independent advertising systems in India by 2026. To achieve this vision, I am clear on the way forward invest in the right people internally and help them bring out their best, ensure SOPs are respected, and provide solutions to brands which impact their business in a positive manner and help them grow YOY”
As BEI Confluence continues to evolve into a large independent agency network, its focus now is to acquire and invest in the right balance of brands and professionals who will steer the agency to its next level in the next two years.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
