MAM
Behrouz Biryani spices up Ramzan 2026 Iftar menu
Badshahi & Nawabi Iftar boxes plus a-la-carte haleem and sheer khurma roll out for the holy month.
MUMBAI: When the sun sets and the call to break fast echoes, Behrouz Biryani is ready to turn Iftar into a royal affair – one slow-cooked spoonful at a time. As Ramzan 2026 begins, the brand is refreshing its much-loved offerings with limited-time Iftar boxes, timeless favourites and a multi-format campaign that keeps tradition simmering while honouring the month’s spirit of patience and togetherness.
Leading the lineup are two grand Iftar boxes. The Badshahi Iftari Sandooq serves a lavish 7-course feast for 3–4 people: Royal Dates, choice of Royal Biryani, Royal Gosht Haleem with Kulcha, Zareen Murgh Shorba, Murgh Patti Samosa, Murgh Koobideh Kebabs, Phirni, Sheer Khurma, Gulrosh Soda Sharbat and a Luxe Choco Indulgence gift box. For smaller gatherings of 1–2, the Nawabi Iftari Khazana offers a refined 5-course spread with Royal Dates, Royal Biryani, Gosht Haleem with Kulcha, Phirni and Gulrosh Soda Sharbat. Customers can pick their preferred biryani variant in both.
Beyond the boxes, the a-la-carte Ramzan menu brings back crowd-pleasers, Gosht Haleem, Murgh Haleem, Zareen Murgh Shorba, Sheer Khurma, Murgh Patti Samosa, Phirni, Gulrosh Soda Sharbat, Royal Dates and a seasonal Rose Falooda. The Luxe Choco Indulgence box doubles as a festive gifting option.
The storytelling ramps up with two hero films. One, narrated by Vijay Raaz, dives into Behrouz’s royal roots, dum pukht technique, long-grain basmati and its signature 23-shahi-masala blend. The other spotlights the slow, patient craft behind Behrouz Haleem, framing it as the comforting reward after a day of fasting. A Mushaira series in collaboration with Tape A Tale, plus influencer-led stories of families sharing Iftar across India, keeps the cultural conversation flowing.
Rebel Foods chief marketing officer Nishant Kedia captured the ethos: “Ramzan is a deeply significant period for our consumers, rooted in patience, gratitude, and togetherness. At Behrouz, we approach the month with great respect for these traditions. Our Ramzan menu from slow-cooked haleem to thoughtfully curated Iftar boxes is crafted to remain consistent, comforting, and deeply satisfying, strengthening the trust our consumers place in us.”
In a month where food becomes more than fuel, Behrouz isn’t just serving biryani, it’s dishing out memories, one fragrant layer at a time. Whether you’re breaking fast solo or with a full table, these offerings promise to make the evening feel a little more regal.
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
