Brands
BeeYoung Beer & Cornitos collaborates for Diwali delights & brew-tiful celebration
Mumbai: This Diwali, BeeYoung teamed up with Cornitos and curated an exclusive festive gift hamper celebrating #KuchAlagSiDiwali – redefining the traditional focus of gifting sweets to ‘beer and snack hampers’ to your loved ones.
The special festive hamper included BeeYoung’s pack of 4 beers, designed in exquisite festive packaging, crunchy nachos and crusties from Cornitos. The packaging of the beer set featured delightful details of the bee mascot celebrating Diwali by playing cards, drinking BeeYoung beer, and spending quality time with family and friends, all in the spirit of #KuchAlagSiDiwali. It also included a BeeYoung branded boot bowl and a pack of playing cards to lift up your card sessions in the most buzzy way.
In a bid to engage with their cherished audience, both brands also hosted an exciting giveaway contest #KuchAlagSiDiwali across their social media platforms. Contest participants shared their special Diwali moments, and four lucky winners were awarded this exclusive festive hamper. Additionally, the hampers were also extended to influencers and key opinion leaders for their valued reviews and insights.
“This Diwali, we reinvented traditions with a delightful twist. Instead of the traditional practice of exchanging sweets, our campaign highlighted the idea of giving BeeYoung’s special hamper to your dear ones, spreading festive cheer with beer and snacks. This campaign was in collaboration with Cornitos which is a perfect accompaniment to our beer. Excited to have shared this festive special with our customers and brand friends!”, shared Kimaya Himalayan Beverages founder and CEO Abhinav Jindal.
Cornitos head of marketing Manoj Singh said “Diwali is a festival of light, love, and laughter. At Cornitos, we add the perfect crunch to your celebrations, making every moment a flavourful delight. We are here to turn your celebrations into a flavor fiesta—this Diwali, with symphony of taste and cheer. We offer a line-up of healthy products that are cooked in corn oil, baked, gluten-free. We are thrilled to have partnered with BeeYoung Beer. Here’s to raising a toast to not just great moments, but the greatest flavors!”
So, delve into this delectable savory journey and share your experience with your friends!
https://www.instagram.com/beeyoungbeer/
https://www.instagram.com/cornitos/
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
