Brands
BeeYoung Beer & Cornitos collaborates for Diwali delights & brew-tiful celebration
Mumbai: This Diwali, BeeYoung teamed up with Cornitos and curated an exclusive festive gift hamper celebrating #KuchAlagSiDiwali – redefining the traditional focus of gifting sweets to ‘beer and snack hampers’ to your loved ones.
The special festive hamper included BeeYoung’s pack of 4 beers, designed in exquisite festive packaging, crunchy nachos and crusties from Cornitos. The packaging of the beer set featured delightful details of the bee mascot celebrating Diwali by playing cards, drinking BeeYoung beer, and spending quality time with family and friends, all in the spirit of #KuchAlagSiDiwali. It also included a BeeYoung branded boot bowl and a pack of playing cards to lift up your card sessions in the most buzzy way.
In a bid to engage with their cherished audience, both brands also hosted an exciting giveaway contest #KuchAlagSiDiwali across their social media platforms. Contest participants shared their special Diwali moments, and four lucky winners were awarded this exclusive festive hamper. Additionally, the hampers were also extended to influencers and key opinion leaders for their valued reviews and insights.
“This Diwali, we reinvented traditions with a delightful twist. Instead of the traditional practice of exchanging sweets, our campaign highlighted the idea of giving BeeYoung’s special hamper to your dear ones, spreading festive cheer with beer and snacks. This campaign was in collaboration with Cornitos which is a perfect accompaniment to our beer. Excited to have shared this festive special with our customers and brand friends!”, shared Kimaya Himalayan Beverages founder and CEO Abhinav Jindal.
Cornitos head of marketing Manoj Singh said “Diwali is a festival of light, love, and laughter. At Cornitos, we add the perfect crunch to your celebrations, making every moment a flavourful delight. We are here to turn your celebrations into a flavor fiesta—this Diwali, with symphony of taste and cheer. We offer a line-up of healthy products that are cooked in corn oil, baked, gluten-free. We are thrilled to have partnered with BeeYoung Beer. Here’s to raising a toast to not just great moments, but the greatest flavors!”
So, delve into this delectable savory journey and share your experience with your friends!
https://www.instagram.com/beeyoungbeer/
https://www.instagram.com/cornitos/
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
