MAM
‘Beats of Marapani’ pays tribute to India’s furniture artists
Mumbai: With Beats of Marapani, InnoDesigns pays homage to India’s furniture artists with a groovy music track that seamlessly blends carpentry sounds with Onam melodies.
A passion for home furnishings and technology inspired InnoDesigns, and it translates creative ideas into unconventional designs. Every piece that propels them forward in their design journey is created in collaboration with Indian furniture artisans.
InnoDesigns COO and strategy head Neetii said, “As a brand we believe furniture manufacturers are the lifeline of India’s furniture industry, and as a brand it’s an honour for us to celebrate their craftsmanship and contribution.”
InnoDesigns marketing and sales head Himanshu said on the track, “It was time to bring back the focus on our local furniture manufacturers. And what better occasion than Onam to start this conversation in Kerala. This tribute is also about prepping up the consumer in Kochi and Calicut for Onam as we bring in some unbelievable offers for them.”
LeapX’s Henry Moirang said on this, “For us the brief was clear. Bring alive the brand’s belief that the furniture manufacturer is the protagonist here. So we weaved his craftsmanship and the festival of Onam to make a call-to-action that people of Kerala find relevant and worth advancing. Thanks to Himanshu and his team for making us a part of this journey.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
