Ad Campaigns
‘Be born everyday’ – Titan’s new TVC
Hey, don’t you think its just time to don a new look!!!
Don’t you think its just time to “reflect upon your reflection” once again!!!
Don’t you think its just time to see a new you wink back, only hinting to churn out those high voltage rock notes that were once so easily formulated when your younger fingers hit the strings so hard!!!
Don’t you want to fly high like that pilot who flies so smooth across the ink blue sky!!!
Don’t you want to wear that long king’s robe and rule the universe Alexander style, holding the “wooden sword” that you once carved out from an almost rotten bark when you were a child!!!
Oh come on!!! Its time to be born…born again. Its time to look at your new reflection everyday; to allow the “new you” smile in a gleeful way.
Even Aamir Khan suggests the same in his new Titan TVC.
Aamir is always ready to explore and express a newer side of him and he asks you to do the same. He wants you to drop by that unknown destination; he wants you to make mistakes and not learn from someone else’s. He wants you to live new roles everyday…he wants you to be born everyday.
After all, you are not a definition that Google can throw up in a jiffy. You are also not a term in Oxford Dictionary’s word list.
Review: Well this Titan ad, coming from the house of Ogilvy & Mather, certainly relives Aamir’s TZP philosophy…live life everyday; be born everyday…love yourself everyday. Nowhere in this ad do we get to hear inscrutable jargon of funky technicalities. It’s about emotions and our basic desires and how Titan is a part of every moment of yours when you want to look beyond yourself.
Through this TVC, the company wanted to make the customers look at Titan as a brand with a deeper connect in their life. It wanted to infuse the product with a new burst of energy, energy that will take the brand and the category away from the traditional dilemmas like modern v/s traditional. And surely Ogilvy & Mather has done a fantastic job at reflecting that theme through this TVC.
It not only has hit upon the busy and monotonous lives of all individuals just right, but has also infused the Titan range into the ad very intelligently and impressively.
Of course, Mr. Brand Ambassador and his natural attempt at portraying the simplicity of the idea is definitely an add on. There are no fire breathing stands taken by Aamir in the ad. Its only simple talk, so simple that at some point all viewers realize how complicated one’s life has become.
Three cheers to all!!!
Agency: Ogilvy & Mather
Running time: 60 seconds
ITV rating: * * * * *
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
