MAM
BConnect Communication bags PR mandate for AI Logistix
MUMBAI: Bconnect Communication, an integrated communication agency has bagged the PR mandate of AI Logistix. This is a start-up in the delivery arena. Bconnect has become AI Logistix’s official communication partner.
Bconnect will handle the integrated communications and media relations & strategies for AI Logistix. They will ensure Brand AI Logistix gets the correct visibility, communication advice and complete PR and media connectivity all over India. Their campaigns will focus on AI Logistix’s need to present its rising delivery portfolio.
The company aims to identify and resolve day-to-day logistics and supply chain issues with a promise of Green Deliveries with Zero carbon emission. They have already started their journey towards optimising the last mile delivery with electric vehicles saving costs to the customer and making this world greener.
AI Logistix co-founder Abdul said, “The engagement of Bconnect Communication as our PR agency is a matter of happiness. They have the confidence to help push AI Logistix more into public focus via various campaigns. AI Logistix is committed to revolutionising the delivery field with our expertise. And we need our vision & work to be well-represented in the public domain. It will help us progress with the right investors and buyers approaching us. Bconnect captured the vision in their pitch. We are excited about this partnership.”
Bconnect Communication founder & director Neha Bahri said, “We, at Bconnect, want to thank the founders of AI Logistix, for providing us with this opportunity. India’s delivery sector is hugely expanding. What AI Logistix is working on is truly something to watch out for. And to be a part of their journey and help it rise through our work will be exciting.”
MAM
Axis Bank launches ‘Dil Se Open – ASLI KYC’ campaign
Bank shifts from compliance to genuine customer connection through five heartfelt films.
MUMBAI: Axis Bank has just taken KYC from paperwork to people-work because when bankers truly know their customers, even the forms start smiling. Axis Bank is setting a new benchmark in brand storytelling with its latest campaign, ‘Dil Se Open – ASLI KYC’. More than a marketing push, the initiative signals a cultural shift within the bank, empowering employees to move from reactive service to proactive engagement.
The campaign builds on the long-running ‘Dil Se Open’ philosophy, rooted in warmth, empathy, kindness, positivity and openness. Since 2018, these values have shaped Axis Bank’s approach to forging deeper customer relationships.
The new chapter infuses this foundation with greater proactiveness. Through five evocative films, KYC is elevated from a regulatory checklist into a storytelling platform that reveals the human side of banking. Each story shows bankers proactively uncovering unspoken dreams and aspirations, then matching them with suitable solutions.
The films cover diverse scenarios: a banker stepping into the world of a wildlife photographer to recommend appropriate insurance; learning Sanskrit to connect with an elderly customer under the Silver Linings programme; researching a restaurant’s surroundings to enable expansion via a collateral-free loan; studying Gen Z preferences to support a fashion designer’s international plans through Trade & Forex Services; and analysing a dentist’s needs to facilitate a new practice via a Medical Equipment Loan.
Axis Bank MD & CEO Amitabh Chaudhry said, “ASLI KYC reflects our unwavering commitment to customer centricity and our vision for the future of banking.”
Axis Bank chief marketing officer Anoop Manohar added, “When bankers proactively take the effort to truly know their customers, the solutions naturally become more relevant and impactful.”
TBWA\Lintas, president for creative Kapil Batra noted, “Asli KYC is about moving from knowing customers on paper to truly understanding them, their lives, their needs and their intent.”
With this campaign, Axis Bank demonstrates how routine interactions can spark memorable stories where empathy, insight and authenticity drive both business growth and brand impact.
In the world of banking, where numbers usually rule, Axis Bank is proving that the most valuable deposits are the ones you make in people’s lives, one genuine conversation at a time.
