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BBH is Onsitego’s new strategic, creative partner
NEW DELHI: Onsitego, one of India’s leading after-sales services companies for personal devices, small and large home appliances, recently announced that it has named BBH as its new strategic and creative partner.
Founded in 2010 by IIM-Bangalore alumnus Kunal Mahipal, Onsitego has grown to become a leading player in the after-sales services industry with more than 6 million customers. The company works with the biggest retailers, marketplaces and consumer finance companies in India. Onsitego also secured $19 million in a Series B funding round led by Zodius Growth Fund in February 2020.
BBH’s appointment comes as Onsitego embarks on its next phase of growth. BBH will be tasked with developing a strong brand idea and influence its culture. The agency will closely work with Onsitego’s marketing team to infuse the brand experience with fresh thinking, charting out an integrated communications strategy that will further fuel this growth and cement its position as the category leader.
Onsitego CEO Kunal Mahipal said, “We are glad to give BBH the mandate for 360-degree creative services and are excited to work with a very talented team. The team has demonstrated a clear understanding of our business and appear equipped to meet our aspirations head-on with fresh insights and thinking for the brand.”
BBH India MD Arvind Krishnan added, “Onsitego is an amazing business and a well-kept secret when it comes to consumers. We want to change that. We are excited about the prospect of building the brand with them and helping them with their next chapter of growth. The mandate is to help design the entire experience of the brand and use every touchpoint to generate momentum for the business."
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
