MAM
BBDO New York triumphs at Fab Awards
MUMBAI: BBDO New York was named Agency of the Year at the 2005 International Food and Beverage Awards (Fab). This is the only global competition dedicated exclusively to honouring advertising in the food and drinks categories.
BBDO received the most nominations and awards (16 in total) for work on behalf of eight different brands. Award-winning work spanned press, posters and television and included advertising created for Pepsi, Diet Pepsi, Snickers, M&M’s, Aquafina, Mountain Dew, Sierra Mist and Guinness.
More than 2,500 entries from 60 countries were received. Earlier this year, BtoB magazine named BBDO New York the best large-size b-to-b shop, citing work on behalf of FedEx, Cingular, GE, Office Depot and Visa.
BBDO New York chairman and cheif creative officer David Lubars said, “Our goal is to deliver great work for all of our clients. It’s tough enough to create one great ad. To be recognised for work spanning eight different brands is truly rewarding. To all our clients at BBDO New York and throughout the BBDO network, thanks for creating an environment where great ideas and great creativity can flourish.”
Founded in 1999, the Fab awards are a specialised award that recogniae the importance of exceptional creativity in building brands in the food and drinks categories. Since its inception, the number of entries has grown dramatically, and now exceeds more than 2,500pieces from over 60 countries. Categories include confections and snacks, dairy products, baking and sweet foods, pet foods, health foods, savory foods, alcoholic and non-alcoholic drinks and retailers.
Awards were presented in television, posters, press, radio, below-the-line, integrated campaigns,
packaging and new media.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
