AD Agencies
BBDO India sweeps ADFEST 2025, loads up on awards for Ariel campaign
MUMBAI: BBDO India has added another feather to its creative cap, emerging as the most awarded Indian agency at ADFEST 2025 in Pattaya, Thailand. With a spectacular haul including a prestigious Grande (Grand Prix), two Golds, two Silvers, and five Bronze awards the agency cemented its dominance on the international stage. To top it all off, BBDO India was crowned South Asia Agency of the Year, a testament to its creative prowess.
The agency’s standout moment came with its impactful ‘Home Teams ShareTheLoad” campaign for P&G Ariel, which clinched the Grande in the Effective Lotus category and a gold in Creative Strategy Lotus for its long-term impact. The campaign also secured two silvers in Creative Strategy and Effective Lotus, along with five Bronze awards across categories such as Film Lotus (Online Film), Sustainable Lotus (Gender Equality), Creative Strategy (Data & Audience Insight), PR Lotus (Integrated Campaign), and Media Lotus (Guerrilla Marketing).
Adding to its winning streak, BBDO India also bagged a Gold in the Film Craft Lotus category for Whatsapp’s Oye Lucky, recognised for Best Use of Adapted Music.
Reacting to the wins, BBDO India chairperson and chief creative officer Josy Paul, said, “Being named South Asia Agency of the Year is massive! We’re grateful to the jury for recognising our work for P&G Ariel and Meta’s Whatsapp. These campaigns are all about impact and influence, in line with our global mantra: Do Big Things. This win was only possible thanks to incredible teamwork and the trust of our client partners.”
With its bold storytelling and strategic brilliance, BBDO India has once again set a high benchmark, proving that creativity with purpose doesn’t just make waves, it cleans up at the awards too.
AD Agencies
ABBY Awards 2026 names Rajdeepak Das, Khazanchi, Ramaswamy jury chairs
Top creative leaders to steer judging across film and direct categories
MUMBAI: The Ad Club has announced the appointment of three of India’s most prominent creative leaders as jury chairs for the ABBY Awards 2026, powered by The One Club.
Rajdeepak Das, chief creative officer, South Asia, Publicis Groupe and chairman, South Asia, Leo Burnett, will chair the AV Film (TV) category. Ashish Khazanchi, managing partner at Enormous, will lead the AV Film (Digital and OTT) jury, while Anupama Ramaswamy, managing director and chief creative officer at Havas Creative India, takes charge of the Direct category.
The trio brings a mix of creative firepower and industry experience to the judging table. Das is known for blending creativity with technology to solve real-world problems, with landmark campaigns such as Whisper’s “Touch the Pickle” and “Missing Chapter” helping reshape conversations around menstrual health. His work has earned top honours at global platforms including Cannes Lions and The One Show.
Khazanchi, meanwhile, has built Enormous into one of India’s leading independent agencies. Best known for creating Tata Sky’s “Jingalala” campaign, he has played a key role in shaping brand narratives for both legacy companies and startups, picking up hundreds of awards along the way.
Ramaswamy’s appointment rounds off the leadership trio with a strong focus on culturally resonant creativity. Her campaign “Ink of Democracy” became one of the most awarded works globally in 2025, earning multiple honours across Cannes Lions, Clio and Spikes Asia. Over the years, she has built a reputation for work that not only wins awards but also shapes public discourse.
The appointments come as the ABBY Awards continue to sharpen their global positioning, with backing from The One Club adding international heft to the platform.
The awards will be held during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together the industry’s top creative minds for what promises to be a closely watched showcase of ideas.
With heavyweight jury chairs in place, the stage is set for a high-stakes celebration of creativity where craft, culture and commerce collide.
